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  • Address: Stadhouderskade 78, De Pijp
  • Hours: Open daily 11am - 7pm. Closed Mondays Sept - May
  • Admission: Adults: € 15

Amsterdam ATTRACTIONS See all

Heineken Experience

A visit to the old Heineken brewery is paramount to brew-worshipers and beer lovers. You will learn the history of the Heineken family, find out how the logo has evolved, and follow the brewing process from water all the way through to bottling. Along the way you can watch Heineken commercials from around the world, join a Heineken bottle on its life's journey and drive a virtual dray horse.

Inside the brewery are fermentation tanks, each capable of holding a million glassfuls of Heineken, as well as vintage brewing equipment and tall malt silos. Unique attractions make the Heineken Experience a fun trip. You can see and feel what it’s like to be Heineken beer bottle, or take a (simulated) ride on an old brewery dray-wagon, pulled by Shire horses on a video screen in front of you. The ride rattles and rolls you through a short tour of Amsterdam.

If all this gets to be too much fun, you can wind down at the free “tasting” sessions at the end of your visit.

Practical Info

The Heineken Experience is located on Stadhouderskade, at Ferdinand Bolstraat. The brewery is easily accessible via tram to Stadhouderskade. Nearby attractions include the Rijksmuseum and the Van Gogh Museum. Allow 75 minutes for your visit, and expect lots of company. The best time to come is before 11am; after that, it can get crowded.

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