Celebrating the world’s most popular soft drink, the World of Coca-Cola showcases all things Coke. The museum is an absolute must-see for every visitor to Atlanta. The highlight of the visit is sampling Coke products from around the world. But there are also Andy Warhol pieces to view, a 4-D film to catch, company history to learn, and what seems like 20 billion promotional materials to behold.
The World of Coca-Cola is divided up into two levels, called “The Hub.” On the lower level, a short film introduces visitors to the magic behind a bottle of Coke. After watching the film, visitors can browse a number of attractions, including the Milestones of Refreshment exhibit, which traces the history of Coke.
The second level is where visitors will be completely immersed in the world of Coca-Cola. At the Secret Formula 4-D Theater, you can watch a film about an eccentric scientist on a quest to uncover the mysterious secret formula for Coke. In the Pop Culture Gallery, you can gain insight into Coca-Cola's influence into popular culture. To top off your visit, the Taste It! exhibit lets you sample more than 60 different Coca-Cola products.
The World of Coca-Cola is located in downtown Atlanta. Nearby attractions include Centennial Park, the CNN Center, and the Georgia Aquarium. You’re also close to Pemberton Place, which has an expansive lawn, café, and restrooms. The museum is accessible via bus and MARTA trains; parking is plentiful.
On Level Two of the World of Coca-Cola, be sure to visit the massive Coca-Cola Store, which sells thousands of Coca-Cola-themed products for you to purchase. Allow about 90 minutes to 2 hours for your visit.