Throw your towel down on the softly arcing curve of soft pink sand and you’ll agree there aren’t too many better spots to be.
The beach is guarded by lifesavers, lunch is served at the beach cafe, there are showers and changing facilities on-site, and shuttle buses ferry visitors to and from the closest bus stop, for the handy bus route 7 to Hamilton.
Come here for New Year celebrations, sand-sculpture competitions, kite festivals, organized beach sports like volleyball, rock snorkeling, and shallow paddling and wading pools for youngsters.
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The beach stretches for around 6.5km (4 miles), backed by limestone rocks and shady bushland.