Italy is still at the forefront of the fashion world, but its history stretches back far enough that there are now multiple museums dedicated to Italian designers. The Gucci Museo, opened in 2011, is in Florence. Gucci’s first store opened in ... 

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5 star rating: Highly Recommended
July 2013

This tour took us away from the busier tourist attractions of Florence and we enjoyed a bit of the fashion history that has made Florence so popular through the years. Our guide was very accommodating and knowledgeable.

4 star rating: Recommended
September 2014

This was a very interesting and different tour that allowed you to see parts of Florence that people usually miss. I was welcomed by my tour guide, Barbara, who gave an ifnormative insight into florence in terms of fashion and its history. I was the only one on this tour, but it never felt strange or awkward. We walked to florence's leather school factory where we were able to watch students making leather bags and ask questions on the leather making process. Then we walked to the Gucci museum, where I learnt about the history of Gucci and his iconic fashion line.We then made our way to Via Tornabuoni, where Barbara discussed the importance of the street in terms of business and fashion. We stopped at Loretta Caponi's embroidery shop and finished the tour at the Santa Maria Novella Perfumery. It was a good afternoon tour, that I would definetely recommend to those who are interested in fashion or seeing something different in Florence.

Doing what: Florence Fashion Walking Tour: Gucci Museum, Loretta Caponi and Santa Maria Novella

2 star rating: It was OK, but could have been better
April 2012

Being fashion students, we enjoyed the time. But we were expecting a lot more "Fashion information" It was more like here are the fashion items we have in the area museums. The guide will take you there. Done

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