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  • Address: Palazzo della Mercanzia
  • Hours: Mon-Sun: 10am-8pm
  • Admission: 6 euros
Italy is still at the forefront of the fashion world, but its history stretches back far enough that there are now multiple museums dedicated to Italian designers. The Gucci Museo, opened in 2011, is in Florence.

Gucci’s first store opened in Florence in 1921, and today the Gucci Museum is in the 14th century Palazzo della Mercanzia on Piazza della Signoria in the city center. The museum collection covers three floors of the palazzo, and is arranged not by year but by theme. The “Travel” theme on the ground floor is a nod to one of Gucci’s early design inspirations - the fancy luggage at London’s Savoy Hotel. Other themes include “Flora World,” “Evening,” and “Sport.”

The Gucci Museo also houses a cafe, a library of art and design, and a bookshop. The museum store sells items you’ll find nowhere else. The museum is open daily from 10am-8pm, and there’s a €6 admission fee.

Tours & Tickets

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Florence Fashion Walking Tour: Gucci Museum, Loretta Caponi and Santa Maria Novella

Follow the trail of Florence’s fashionistas and craftspeople on a 3.5-hour walking tour of the city’s handicraft highlights! Led by an expert guide who is ...  Read more

Location: Florence, Italy
Duration: 3 hours 30 minutes (approx.)

From USD $63.25

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