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  • Address: 39 William Street
  • Hours: Open Daily

Launceston ATTRACTIONS See all

Boag's Center for Beer Lovers (Boag's Brewery)

Beer lovers and history buffs alike will find what they’re looking for inside Launceston’s historic Tamar Hotel, dating back to 1826 and today housing the Boag’s Centre for Beer Lovers.

The museum highlights the Tasmanian brewing company’s history since its founding in 1883 by James Boag and his son. You’ll learn the fascinating story of the Boag family, but the real highlight is the brewery tour. 

The Beer Lovers Tour is 1.5 hours of pure unadulterated beer appreciation – explore the brewing process in detail then taste the award-winning beers, with local Tasmanian cheeses to soak up the amber nectar.

As a general guide, Boag’s beers are noted for their quality and style, and include a European-style pilsner, traditional draught lager and traditional English pale ale.

Entry to the museum is free, though the tour is not, and Boag's also features a café, gift shop and beer garden where visitors can relax and sample some beer. 

Practical Info

Boag's Center for Beer Lovers is in the northern section of the city center on William Street.

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