Boag's Center for Beer Lovers (Boag's Brewery)

Address: 39 William Street, Launceston
Hours: Open Mon - Fri 8:45am - 4:30pm, Sat 10am - 4pm. Closed Sundays.
Admission: Free

ATTRACTION Keywords:
Good Place to Drink, Bar, Winery

11:26 AM Wednesday, May 22
Overcast. Quite cool.
7 day forecast

Beer lovers and history buffs alike will find what they’re looking for inside Launceston’s historic Tamar Hotel, dating back to 1826 and today housing the Boag’s Centre for Beer Lovers.

The museum highlights the Tasmanian brewing company’s history since its founding in 1883 by James Boag and his son. You’ll learn the fascinating story of the Boag family, but the real highlight is the choice of brewery tours on offer.

Take the one-hour Discovery Tour to learn how the beers are brewed and packaged, plus have an educational tasting session.

The true aficionado will want to choose the Beer Lovers Tour for 1.5 hours of pure unadulterated beer appreciation – explore the brewing process in detail then taste the award-winning beers, with local Tasmanian cheeses to soak up the amber nectar.

The Amber Ticket Tasting is the Saturday-only exploration of each beer’s individual taste, appearance, aroma and character.

As a general guide, Boag’s beers are noted for their quality and style, and include a European-style pilsner, traditional draught lager and traditional English pale ale.

Entry to the museum is free, and there are various charges for tours.

Latest Reviews

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All Boag's Center for Beer Lovers (Boag's Brewery) Reviews

Review by Chris H, January 2011
Doing what: Launceston City Sightseeing Tour

Tour guide was very knowledgeable about the area and left the group with an appropriate amour of flexibility. Recommended if you want to truly appreciate this beautiful city.

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Review by DAVID L, Australia, May 2011
Doing what: Launceston City Sightseeing Tour

Except for the rain, it was a very informative tour. The bus driver even dropped us back at our hotel.

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Review by Anthony B, Australia, July 2010
Doing what: Launceston City Sightseeing Tour

I really enjoyed Tasmania and the Hobart City Tour, but would not recommend the Launceston city to anyone. The bus was half an hour late, we were the only ones on the bus and felt like pests. The tour didn't go for the time mentioned in the brochure, and we left the tour with no knowledge of Launceston.

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