With so many famous landmarks, renowned museums and top attractions to choose from (not to mention the hassle of organizing transport, exchanging currency and queuing for tickets), planning a trip to London can seem overwhelming to even experienced travelers. Of course you can just book a tour and let your guide take care of the details, but if you enjoy the flexibility of organizing your own itinerary, you can still enjoy the convenience of a pre-booked London attractions pass.
The new London iVenture Card (or London Flexi Attractions Pass) is the ideal compromise, offering free entry to top London attractions such as the London Eye, Tower of London and Madame Tussauds, without having to commit to set days or times. Here’s how it works—you choose a three-, five- or seven-attraction pass and then enjoy your pick of the included attractions and activities whenever you feel like it. Many of the capital’s most-visited sights are included—like St Paul’s Cathedral, the London Dungeon, Tower of London and the SEA LIFE London Aquarium—but better still, there are options for hop-on, hop-off bus tours, sightseeing cruises, day trips to destinations like Oxford, Stonehenge and Canterbury Cathedral, and even tickets to select West End shows. You’ll also get discounts at select restaurants around the city. And there no need to hand over cash or present vouchers—everything is prepaid, and all you need is your card.
Another thing that makes the London iVenture Card unique is that it is valid for an entire month. Unlike with other money-saving passes, you don’t have to cram everything into a day or worry that you’re not getting your money’s worth if you decide to cut your sightseeing short or enjoy a leisurely lunch. Whether you have a weekend or a month in the city, or even if you’re visiting more than once in a month, you’ll still be able to use your iVenture card, making it an ideal choice for independent travelers.
Finally, to help card-owners plan their visit, they are each issued a complimentary, full-color London guidebook with details of all the included attractions and access to an interactive attractions map.