Designed as a business district by city developers in the early 1900s, its name honors a Native American history as "The Gathering of the Waters," which, translated into the Spanish of California's Mexican past, is "La Rodeo de las Aguas." These days, the Rodeo Drive area offers many places to water and feed yourself, including glamorous hotels like the Regent Beverly Wilshire and Montage Beverly Hills.
Three of the area's most popular landmarks are: the 40-foot-long Beverly Hills sign on Santa Monica Boulevard, surrounded by an impeccably-manicured swath of gardens and walking paths; a 14-foot chrome-plated statue of a female torso by the late sculptor Robert Graham, situated in the median at Rodeo Drive and Dayton Way; and the Paley Center for Media, a state-of-the-art museum at Beverly Drive and Santa Monica Boulevard that's dedicated to the history of television and radio.
Crowds around Rodeo Drive are thinnest on weekday mornings and mid-afternoons, as well as on Sundays, when many stores are closed. In several public lots surrounding Rodeo, the City of Beverly Hills provides two hours of free parking, and you can tour the area by foot or the Beverly Hills Trolley.
Latest Reviews
Review by denise m, January 2013
Doing what: Night Tour of Los Angeles
We were only in town for a couple days. This was a great way to get to see many things in a short period of time. The driver was informative and entertaining. Wish we would have stopped on Rodeo Dr. and in Hollywood for a bit longer, but over all its is worth the money!
Review by Laura W, November 2011
Doing what: Los Angeles City Tour and Movie Stars' Homes Tour
I've used Viator while traveling in other countries before - and comparably speaking, this was horrendous. The check in process was extremely disorganized.. From the time of our arrival, we waited a good 1 hour, before our tour guide finally got on the bus and introduced himself. He started by complaining about how tired he was, having only gotten 6 hours of sleep. After his lousy, narcissistic introduction, we walked back around and looked at the Chinese Theatre (where we had been waiting all that time) again for fifteen minutes. No description, nothing. Just, "Here it is. Meet me again in 15 minutes." After that, we finally got back on the bus and began the tour. Mind you this was now about 10:05 (and we had been instructed to arrive at 8:45 am) We drove to see the Hollywood sign. Then drove by all of the stars homes. Our tour guide was very knowledgeable, but I couldn't help feeling that he was also completely full of crap. After seeing the stars homes, we drove down Rodeo Dr. Then, at 11:45, the driver/tour guide dropped us off at the Farmers market - again we were on our own. So, what was supposed to be a three-hour tour was actually more like an hour and forty minutes. After eating lunch on our own for 45 minutes, a different driver came to pick us up to return us to the Chinese Theatre. Again we waited on the hot bus for a good 20 minutes while this driver disappeared and came back having bought himself some lunch. My suggestion - buy yourself a good map of the stars homes and drive around to see them yourself!!! This will save you about $50 per person!
Review by Ami C, July 2011
Doing what: Los Angeles City Tour and Movie Stars' Homes Tour
This tour is awful. It did not stop at Rodeo drive like advertised- we drove through it but should have had a 20 min stop but didn't and the farmer's market was a waste of time, you have about 30 mins to eat lunch and shop- do this on your own if you want to visit it. The tour of the homes was pointless, all you see are the rooftops and gates and mailboxes of the stars. Again you can drive through Beverly Hills on your own and save your money for something more fun. I would NOT recommend this tour at all to anyone! Save your money. Also the tour tickets said tour departs at 9am and be there 20 mins early, tour does not leave until 9:30 so wasted an hour standing around waiting. It's all very unorganized.



