Designed as a business district by city developers in the early 1900s, its name honors a Native American history as "The Gathering of the Waters," which, translated into the Spanish of California's Mexican past, is "La Rodeo de las Aguas." These days, the Rodeo Drive area offers many places to water and feed yourself, including glamorous hotels like the Regent Beverly Wilshire and Montage Beverly Hills.
Three of the area's most popular landmarks are: the 40-foot-long Beverly Hills sign on Santa Monica Boulevard, surrounded by an impeccably-manicured swath of gardens and walking paths; a 14-foot chrome-plated statue of a female torso by the late sculptor Robert Graham, situated in the median at Rodeo Drive and Dayton Way; and the Paley Center for Media, a state-of-the-art museum at Beverly Drive and Santa Monica Boulevard that's dedicated to the history of television and radio.
Crowds around Rodeo Drive are thinnest on weekday mornings and mid-afternoons, as well as on Sundays, when many stores are closed. In several public lots surrounding Rodeo, the City of Beverly Hills provides two hours of free parking, and you can tour the area by foot or the Beverly Hills Trolley.
Tours & Tickets
Explore two of Los Angeles' wealthiest neighborhoods, Beverly Hills and Bel-Air, on a self-guided bike tour. With a 24-hour bike rental and a detailed map of ... Read more
Location: Los Angeles, California
Duration: 2 hours 30 minutes (approx.)
Experience the best of Los Angeles on this customizable tour from Anaheim. Enjoy entertaining, informative commentary from your friendly driver and explore top ... Read more
Location: Anaheim - Buena Park, California
Duration: 10 hours (approx.)
Staying in Long Beach and want to see the best of Los Angeles in one incredible day? Then this tour is for you! Tour famous Los Angeles landmarks and local ... Read more
Location: Long Beach, California
Duration: 8 hours (approx.)