Arguably the most famous shopping district in Los Angeles County, Rodeo Drive (pronounced row-day-oh) serves as the commercial heart of Beverly Hills. A magnet for well-heeled tourists and status shoppers, the area is home to a large array of glitzy, high-end boutiques for brands like Louis Vuitton, Prada, Cartier and Tiffany.

Designed as a business district by city developers in the early 1900s, its name honors a Native American history as "The Gathering of the Waters," which, translated into the Spanish of California's Mexican past, is "La Rodeo de las Aguas." These days, the Rodeo Drive area offers many places to water and feed yourself, including glamorous hotels like the Regent Beverly Wilshire and Montage Beverly Hills.

Three of the area's most popular landmarks are: the 40-foot-long Beverly Hills sign on Santa Monica Boulevard, surrounded by an impeccably-manicured swath of gardens and walking paths; a 14-foot chrome-plated statue of a female torso by the late sculptor Robert Graham, situated in the median at Rodeo Drive and Dayton Way; and the Paley Center for Media, a state-of-the-art museum at Beverly Drive and Santa Monica Boulevard that's dedicated to the history of television and radio.

Crowds around Rodeo Drive are thinnest on weekday mornings and mid-afternoons, as well as on Sundays, when many stores are closed. In several public lots surrounding Rodeo, the City of Beverly Hills provides two hours of free parking, and you can tour the area by foot or the Beverly Hills Trolley.
 

Tours & Tickets

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Bel-Air and Beverly Hills Bike Rental

4 star rating: Recommended 4 Reviews

Explore two of Los Angeles' wealthiest neighborhoods, Beverly Hills and Bel-Air, on a self-guided bike tour. With a 24-hour bike rental and a detailed map of ...  Read more

Location: Los Angeles, California
Duration: 2 hours 30 minutes (approx.)

From USD $44.00

Best of Los Angeles Tour from Anaheim

4.5 star rating: Recommended 56 Reviews

Experience the best of Los Angeles on this customizable tour from Anaheim. Enjoy entertaining, informative commentary from your friendly driver and explore top ...  Read more

Location: Anaheim - Buena Park, California
Duration: 10 hours (approx.)

From USD $57.99

6-Hour Los Angeles City Tour

Experience the most comprehensive tour of Los Angeles in this 6-hour, 5-stop trip! Visit popular sites, including Venice Beach, Downtown Los Angeles, the ...  Read more

Location: Los Angeles, California
Duration: 6 hours (approx.)

From USD $75.00

Small-Group Tour of Los Angeles from Long Beach

4.5 star rating: Recommended 28 Reviews

Staying in Long Beach and want to see the best of Los Angeles in one incredible day? Then this tour is for you! Tour famous Los Angeles landmarks and local ...  Read more

Location: Long Beach, California
Duration: 8 hours (approx.)

From USD $88.99

Beverly Hills Segway Tour

See celebrity homes and the elite shops on Rodeo Drive on this morning or afternoon Segway tour of exclusive Beverly Hills. Admire lavish mansions, hotels and ...  Read more

Location: Los Angeles, California
Duration: 2 hours (approx.)

From USD $148.99

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