Bloody Bay, a pretty beach to the north of Negril's Long Bay, was once a port for whalers who disemboweled their large catches ashore causing the surrounding waters to run red with whale blood.
With those days far behind it, Bloody Bay led a quiet existence until the 1960s, when American hippies arrived in droves drawn by the area's relaxed ambience and marijuana scene.
Indeed, many of today's visitors still come to Negril and its beaches for the same reasons, but instead of sleeping on the beach or in a local's house (as you may have done in the hippy era), you can now take your pick from one the hotels that line the beach.
Several sections of the beach are only accessible to hotel guests but there are still plenty of public areas (and hotel free spots) for anyone to enjoy a little sunbathing and a dip in the Bay's now inviting waters.
Bloody Bay is north of Long Bay, past Negril Aerodrome. It's about 10 minutes by car (10 km/6 mi) from Negril's center.