A local institution, Rick's Cafe was the first public bar and restaurant of its type on the West End cliffs.
Opening its doors in 1974 when Negril was still a sleepy fishing village, Rick's is now a popular spot to view the sunset, which regularly provokes a round of applause from an appreciative crowd.
It's a touristy but laid-back spot on cliffs that plunge 33 ft (10 m) into the ocean. Local cliff divers and foolhardy visitors often make the jump from several platforms into the sea below.
Review by Dawn M, April 2013
Doing what: Negril Sightseeing Tour with Sunset at Rick’s Cafe
Had a fabulous trip from Montego Bay to Negril. Would highly recommend it.
Review by Ashley T, March 2013
Doing what: Martha Brae River Rafting and Dunn’s River Falls Tour from Ocho Rios
Great tour! We had a wonderful driver who drove us to all these places. ALong the way he explained things and history about Jamaica which I wasnt expecting. Our tour didnt include lunch but he brought us to a place he recommended and even carried out trays for us. He didnt eat with us, I wish I had asked him to. He was so polite. The rafting tour was a lot of fun, we had a guy who was very animated and funny. The only negative part was that I wasnt aware that the rafters obviously expect a tip but they also hand carve coconuts and want to sell them to you along the way. We werent prepared for that so we didnt have any money and he got a little upset about it. We still tipped him but he was clearly expecting to sell a coconut. You dont get wet on the raft which is nice and it was a relaxing beautful ride.
The Falls were absolutley stunning, I was not expecting them to be as big as they were. You absolutely need to bring water shoes for this part. I actually had to back out last minute because I was 8 weeks pregnant and wasnt expecting the falls to be as big and I was too scared off slipping. Even if you dont do it, it was still amazing to see this!
Review by wanda z, February 2013
Sydney picked us up right on time. We told him where we wanted to shop and he did his very best to assist us. We shopped at the city square where the shops are very nice...we did some open market shopping and grocery shopping. All the while Sydney was just a short distance away if we needed assistance. Then, we went to
Rick's Cafe. We were dropped off at the entrance. We had about two hrs there. We watched the cliff jumpers then enjoyed a lovely sunset dinner on the top floor of
Rick's. The food was excellent, service was great. We enjoyed this tour a lot. When we were finished we went to the entrance and there was Sydney waiting for us. This tour is highly recommended and ask for Sydney when they call to comfirm your reservation...you will have a wonderful time!
Rick's Cafe is on the West End Road west of central Negril.
Visitors should be aware that there have been reports of some travelers sustaining serious injuries from jumping off the cliffs here.