A local institution, Rick's Cafe was the first public bar and restaurant of its type on the West End cliffs.
Opening its doors in 1974 when Negril was still a sleepy fishing village, Rick's is now a popular spot to view the sunset, which regularly provokes a round of applause from an appreciative crowd.
It's a touristy but laid-back spot on cliffs that plunge 33 ft (10 m) into the ocean. Local cliff divers and foolhardy visitors often make the jump from several platforms into the sea below.
Rick's Cafe is on the West End Road west of central Negril.
Visitors should be aware that there have been reports of some travelers sustaining serious injuries from jumping off the cliffs here.
Tours & Tickets
Discover two magnificent rivers in one day with a rafting adventure down the Martha Brae River and a tour of Dunn’s River Falls. Learn about the beautiful ... Read more
Ocho Rios, Jamaica
Duration: 5 hours (approx.)
Take a luxury catamaran cruise along the coast around Negril to the waters off of Rick’s Cafe for a spectacular view of the sunset! Snorkel from the boat and ... Read more
Duration: Varies (depending on hotel)
Head to Jamaica’s west coast for a full-day historical tour of Negril! See this beautiful sleepy town and experience its laid-back vibe with a visit to miles ... Read more
Montego Bay, Negril and Ocho Rios, Jamaica
Duration: 10 hours (approx.)