4.5 star rating: Recommended 9 Reviews

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  • Address: Taylor Street at The Embarcadero
  • Hours: Daily
  • Admission: Free
Where Italian fisherman in Genoese feluccas once trapped unsuspecting sealife, San Francisco has expertly created one of the most popular tourist attractions in America. Fisherman’s Wharf is a bustling waterfront strip, filled with shops, restaurants and a pirate’s booty of attractions.

Sea lions laze the day away sunbathing and posing for photos on Pier 39, where the Aquarium of the Bay, a carousel and carnival-style attractions keep little kids wide-eyed. At Pier 45, the Hyde Street Pier Historic Ships Collection gives navel-gazers a chance to check out tall ships, submarines and World War II warships. Bring your quarters to consult the spooky mechanical fortune tellers and save the world from space invaders at Musée Mécanique.

And visitors can head to Madame Tussauds to wander among the life-like celebrities and former presidents. The theatrical San Francisco Dungeon experience, with its live actors, dark historical vignettes and creepy boat ride, is also a curiously exciting diversion. Rain or shine, there’s something for kids and adults of all ages.

Practical Info

Fisherman’s Wharf is on the city’s northern shore, where Columbus Avenue and the Embarcadero converge, with North Beach to the south. Immediately to the west is Ghirardelli Square, a former chocolate factory that currently houses boutiques, sweet shops, a tea room and wine tasting rooms. Head west on Bay Street to visit Marina boutiques and the natural wonders of the Presidio. The area is easily accessible via bus and cable cars. Ferries to Alcatraz depart from here, as well.

Tours & Tickets

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San Francisco Waterfront Segway Tour

5 star rating: Highly Recommended 209 Reviews

Enjoy spectacular views of San Francisco Bay while you glide from site to site on an eco-friendly Segway - it's the coolest ride of the 21st-century! Far ...  Read more

Location: San Francisco, California
Duration: 2.5 - 3 hrs

From USD $69.99

Walking Tour of Fisherman's Wharf and North Beach with Cable Car Ride and optional Alcatraz Ticket

4 star rating: Recommended 21 Reviews

Take this guided walking tour and see the best that San Francisco has to offer! Visit the famous Fisherman’s Wharf, take in fantastic views of the Golden Gate ...  Read more

Location: San Francisco, California
Duration: Varies

From USD $51.00

San Francisco Hop-on Hop-off Trolley Tour

3.5 star rating: Worth doing 8 Reviews

Take in the highlights of San Francisco with a hop-on hop-off tour, an easy, convenient way to see the city. Enjoy informative commentary and great views as ...  Read more

Location: San Francisco, California
Duration: 2 hours (approx.)

From USD $45.00

San Francisco Dungeon General Admission

5 star rating: Highly Recommended 3 Reviews

San Francisco Dungeon, the first North American outpost of Europe’s popular attraction chain, is open and ready to shock and surprise visitors at Fisherman’s ...  Read more

Location: San Francisco, California
Duration: 60 minutes (approx.)

From USD $22.00

San Francisco Sunset Champagne Seaplane Tour

Treat yourself and a loved one to the ultimate San Francisco experience — a seaplane flight for two over San Francisco Bay. As you’re flown over the Golden ...  Read more

Location: San Francisco, California
Duration: 40 minutes (approx.)

From USD $239.00

Madame Tussauds San Francisco

4.5 star rating: Recommended 7 Reviews

Madame Tussauds at San Francisco’s Fisherman’s Wharf isn't your typical old wax museum. Sidle up to Elton John on the piano or strike a pose next to Marilyn ...  Read more

Location: San Francisco, California
Duration: 90 minutes (approx.)

From USD $22.00

Hard Rock Cafe San Francisco

Rock your senses with a prix-fixe menu at the San Francisco Hard Rock Cafe. Classic American cooking comes to the heart of Fisherman's Wharf, where you’ll ...  Read more

Location: San Francisco, California
Duration: Flexible

From USD $24.49

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