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  • Address: Taylor Street at The Embarcadero
  • Hours: Open daily
  • Admission: Free

Where once Italian fisherman in Genoese feluccas trapped unsuspecting sealife, San Francisco has expertly created one of the most popular tourist attractions in America. Fisherman’s Wharf is a bustling waterfront strip, filled with shops, restaurants, and a pirate’s booty of attractions.

Sea lions laze the day away sunbathing and posing for photo ops on Pier 39, where the Aquarium of the Bay, carousel, and carnival-style attractions keep little kids wide-eyed. At Pier 45, the Hyde Street Pier Historic Ships Collection give navel-gazers a chance to check out tall ships, submarines and WWII warships. Bring your quarters to consult the spooky mechanical fortune tellers and save the world from space invaders at Musée Mécanique.

And if it’s raining, head to the Wax Museum and wander among the 250-plus life-like celebrities and former presidents. Ripley’s Believe It or Not! Museum, with its kaleidoscope tunnel, video displays, and illusions is also a curiously exciting diversion. Rain or shine, there’s something for kids and adults of all ages.

Practical Info

Fisherman’s Wharf is on the city’s northern shore, where Columbus Avenue and the Embarcadero converge, with North Beach to the south. Immediately to the west is Ghirardelli Square, a former chocolate factory that currently houses boutiques, sweet shops, a tea room, and wine tasting rooms. Head west on Bay Street to visit Marina boutiques and the natural wonders of the Presidio. The area is easily accessible via bus and cable cars. Ferries to Alcatraz depart from here, as well.

Tours & Tickets

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San Francisco Hop-on Hop-off Tour

4 star rating: Recommended 1328 Reviews

See San Francisco at your own pace on a one-day or two-day hop-on hop-off tour! From historical sites to modern San Francisco architecture, this tour uncovers ...  Read more

Location: San Francisco, California
Duration: 1-day pass / 2-day pass

From USD $24.99

San Francisco Vista Grande Helicopter Tour

5 star rating: Highly Recommended 161 Reviews

Imagine San Francisco as you've never seen it before! On a San Francisco Vista Grande Helicopter Tour you'll see all the famous sites: Alcatraz Island, ...  Read more

Location: San Francisco, California
Duration: 25 - 30 minutes

From USD $235.00

San Francisco Hop-on Hop-off Ticket and Alcatraz Tour

4.5 star rating: Recommended 302 Reviews

Everything you'll need to see in San Francisco and at your own pace! From Alcatraz to modern San Francisco architecture, this tour covers the beauty and ...  Read more

Location: San Francisco, California
Duration: 2 days (approx.)

From USD $99.99

San Francisco Bay Sunset Cruise

4.5 star rating: Recommended 342 Reviews

Take the ultimate sunset cruise, California-style! Relax as you enjoy amazing views of San Francisco and a hearty appetizer buffet during this casual two-hour ...  Read more

Location: San Francisco, California
Duration: 2 hours (approx.)

From USD $58.75

San Francisco Duck Tour

4.5 star rating: Recommended 224 Reviews

Experience San Francisco sightseeing from a duck's eye view on this unique San Francisco Duck Tour. Travel on land and water in an amphibious vehicle crafted ...  Read more

Location: San Francisco, California
Duration: 90 minutes (approx.)

From USD $29.00
$35.00 Save $6.00

San Francisco Deluxe Half-Day City Tour

4.5 star rating: Recommended 207 Reviews

Enjoy the beauty of San Francisco's waterfront plus superb vistas of Alcatraz Island and San Francisco Bay on this comprehensive half-day guided tour. It's ...  Read more

Location: San Francisco, California
Duration: 3 hours 30 minutes (approx.)

From USD $55.00

San Francisco Super Saver: City Tour plus Muir Woods and Sausalito Day Trip

4.5 star rating: Recommended 172 Reviews

Treat yourself to a deluxe combination tour containing all of the best that San Francisco has to offer: city tour, the giant redwoods of Muir Woods and ...  Read more

Location: San Francisco, California
Duration: 8 hours (approx.)

From USD $96.00
$117.00 Save $21.00

San Francisco Golden Gate Bridge Bike Tour

5 star rating: Highly Recommended 62 Reviews

San Francisco is the ideal city for biking, so hop on a San Francisco Golden Gate Bridge Bike tour! Exploring the city of San Francisco, riding across the ...  Read more

Location: San Francisco, California
Duration: Flexible

From USD $59.99

San Francisco CityPass

4.5 star rating: Recommended 272 Reviews

For the best deal in San Francisco, go for the CityPASS! Your pass to the City by the Bay includes tickets to world-renowned attractions, discounts and seven ...  Read more

Location: San Francisco, California
Duration: Flexible

From USD $86.00

San Francisco Waterfront Segway Tour

5 star rating: Highly Recommended 172 Reviews

Enjoy spectacular views of San Francisco Bay while you glide from site to site on an eco-friendly Segway - it's the coolest ride of the 21st-century! Far ...  Read more

Location: San Francisco, California
Duration: 2.5 - 3 hrs

From USD $69.99

See all Fisherman's Wharf Tours & Tickets

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