Insadong (Insa-dong), Seoul’s cultural and artistic hub, is the place to go to shop for local crafts, visit a traditional Korean tea shop or catch an impromptu street performance. The quaint neighborhood, located in Jongno-gu district, houses one of the largest antiques and craft markets in the country.

The area’s name dates back more than 500 years when Insadong was two separate towns divided by a small stream. The wealthy Korean residents who called the towns home were forced out during the Japanese occupation, and the new residents established Insadong as an antiques trading post.

Today, Insadong’s collection of cafes, galleries and shops attract domestic and foreign tourists to the area. Many of the restaurants and shops are housed in the original historic buildings. You’ll find nearly half of Korea’s antique shops and nearly all of its stationary shops in Insadong. Keep in mind that many galleries in Insadong close on Sundays or Mondays.

Tours & Tickets

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DMZ Past and Present: Korean Demilitarized Zone Tour from Seoul

4 star rating: Recommended 128 Reviews

On this tour of the Korean Demilitarized Zone from Seoul, feel the reality of Korea’s turbulent history as you explore the line that divides North Korea and ...  Read more

Location: Seoul, South Korea
Duration: Varies

From USD $45.88

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

4 star rating: Recommended 81 Reviews

Spend a full day discovering the beautiful architecture and landscape of Seoul while learning about its history, culture and traditions. With your guide, visit ...  Read more

Location: Seoul, South Korea
Duration: 8 hours 30 minutes (approx.)

From USD $75.99

Seoul City Sightseeing Tour Including Gyeongbokgung Palace, N Seoul Tower and Namsangol Hanok Village

Get an excellent overview of Seoul on this full-day sightseeing tour of the city's top attractions. With a guide, you'll visit Jogyesa Temple, Gyeongbokgung ...  Read more

Location: Seoul, South Korea
Duration: 8 hours (approx.)

From USD $86.00

Seoul City Sightseeing by Bike and Foot

5 star rating: Highly Recommended 2 Reviews

Experience a full day of Seoul sightseeing on this combination bike and walking tour with a local guide. Biking for a total of two hours, pedal past Deoksu ...  Read more

Location: Seoul, South Korea
Duration: 7 hours (approx.)

From USD $75.00

Morning Cultural Tour: UNESCO World Heritage Sites in Seoul

Spend your morning at two UNESCO World Heritage sites in Seoul with a local guide. This 3.5-hour coach tour reveals the highlights of Changdeokgung Palace, a ...  Read more

Location: Seoul, South Korea
Duration: 3.5 hours (approx.)

From USD $43.00

Best Korean Demilitarized Zone (DMZ) Half-Day Tour from Seoul

4.5 star rating: Recommended 7 Reviews

Learn about Korea’s divided history at the Korean Demilitarized Zone (DMZ) on a half-day tour, led by an informative guide. In the morning or afternoon, travel ...  Read more

Location: Seoul, South Korea
Duration: Varies

From USD $47.17

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