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Insadong (Insa-dong), Seoul’s cultural and artistic hub, is the place to go to shop for local crafts, visit a traditional Korean tea shop or catch an impromptu street performance. The quaint neighborhood, located in Jongno-gu district, houses one of the largest antiques and craft markets in the country.

The area’s name dates back more than 500 years when Insadong was two separate towns divided by a small stream. The wealthy Korean residents who called the towns home were forced out during the Japanese occupation, and the new residents established Insadong as an antiques trading post.

Today, Insadong’s collection of cafes, galleries and shops attract domestic and foreign tourists to the area. Many of the restaurants and shops are housed in the original historic buildings. You’ll find nearly half of Korea’s antique shops and nearly all of its stationary shops in Insadong. Keep in mind that many galleries in Insadong close on Sundays or Mondays.

Tours & Tickets

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DMZ Past and Present: Korean Demilitarized Zone Tour from Seoul

4 star rating: Recommended 69 Reviews

On this tour of the Korean Demilitarized Zone from Seoul, feel the reality of Korea’s turbulent history as you explore the line that divides North Korea and ...  Read more

Location: Seoul, South Korea
Duration: Varies

From USD $47.58

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

4 star rating: Recommended 45 Reviews

Spend a full day discovering the beautiful architecture and landscape of Seoul while learning about its history, culture and traditions. With your guide, visit ...  Read more

Location: Seoul, South Korea
Duration: 8 hours 30 minutes (approx.)

From USD $75.99

Soul of Seoul Small-Group Walking Tour

4.5 star rating: Recommended 12 Reviews

Discover the history, culture and food of Seoul on a walking tour of this bustling metropolis. Journey back to the past and visit Buddhist temples, historic ...  Read more

Location: Seoul, South Korea
Duration: 3 hours (approx.)

From USD $44.00

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