Fashionistas flock to Myeongdong, a series of streets lined with wall-to-wall boutiques and a few name brands -- Forever 21 and UNIQLO to name a couple -- thrown in. It’s easy to get lost in the endless sea of shoes, accessories, makeup and clothing racks of the neighborhood. For Western-sized clothing, knockoff goods, imports and the highest concentration of Western food offerings, take yourself and your wallet to Itaewon.
To shop like a local, check out one of the traditional Korean markets, the most prominent being Namdaemun and Dongdaemun where you’ll find nearly everything under the sun. If malls are more your thing, you’ll find the COEX Mall, Asia’s largest underground mall, in Gangnam. For art or gifts to take back home, try the galleries and boutique shops of Insadong, and be sure to save time for a cup of tea in a traditional Korean teahouse.