Media Resources
Viator's Resources for Media
Media Resources
This section of our website is designed to help journalists research destinations and uncover interesting news and tidbits useful in your reporting. This information is updated regularly. And, don't be shy - we can also help you with specific content requests and assist you if you would like to try out a Viator tour on your next trip.
Media Contacts - for press inquiries only
What's Hot Where
Browse our rankings of popular tours and activities around the world:
Category Spotlights
Viator offers a wide range of activities to meet the varied interests of travelers. Below is just a sample of our wide selection of product categories.
Top Destinations in 2008
What destinations are hot in 2008? Here's a list of Viator's most popular destinations:
Top 10 Tours & Activities on Viator.com
Surveys: Traveler Perceptions and Behavior related to the Trip Activity Market
In the spring of 2007, Viator and Harris Interactive asked 2,000 online travelers about destination activities. We also spoke to the global tour operators who run them. Here are some of the highlights, or read the complete press release.
- One-third (33%) of travelers surveyed say they are "more likely" to book trip activities in advance of travel than they were three years ago, citing saving time and saving money as the main reasons for doing so (54% each).
- But many travelers still gamble with availability with nearly two in five (39%) saying they have tried to purchase tickets for a local activity but were forced to alter their plans or forgo the activity because it was sold out on the day/time they wanted to go.
- Global Tour Operators say advance bookings are increasing with nearly half (49%) reporting that 50% or more of their bookings were made in advance during the last year.
- Three out of 4 tour operators reported that advance bookings have at least occasionally limited availability for walkup customers, with 20% saying these limitations are "Frequently, Somewhat frequently or very frequently" (23% said advance bookings have never limited availability).
Harris Interactive Survey of Online Travelers Summary
eVOC Survey of Global Tour Operators Summary
Recent Press & News
- easyJet Selects Viator, Inc. as Preferred Destination Activities Partner
- Viator.com Offers Eco-Inspired Activities to Help Travelers Explore the Planet's Natural Wonders
- From the Sistine Chapel to the Lochs of Scotland - Experience More of Europe with Viator.com
- Going Cruising? Viator.com Offers Shore Excursions in More Than 20 Ports with Less Hassle, More Variety
- Thousands of Remarkable Images Inspire Unforgettable Experiences with Traveler Photos on Viator.com