Tuesday, June 9, 2009
At the close of 2008, online leisure and unmanaged business travel represented 29 percent of the €246 billion European travel industry. As the world's largest travel market with future online adoption expected to continue at double-digit levels*, France, Germany and Spain, market leaders themselves, were chosen as ideal countries in which to launch Viator in the national language. They join travelers from Europe's largest individual online travel market, the United Kingdom, who have already grown quite comfortable with Viator given the seamless ability to transact in the GB Pound.
"Viator continues to see booking growth come from European markets and national language sites are important channels to help more travelers plan their trip activities at the best prices before they travel," said Patrik Öqvist, managing director of Viator Europe, based in London. "The timing could not be better as travelers in all countries are looking for great deals and the best experiences, tour operators are looking for new and exciting ways to reach them, and travel companies in Europe and across the globe are seeking proven and profitable partnerships."
Viator's multi-language content system ensures the translated information is properly published and fully synchronized across the new local-language platforms. This technology, along with consistent Viator branding will ensure a smooth customer experience for the French, German and Spanish-speaking travelers hoping to plan the perfect trip.
"From elevating the number of staff in our London office to investing in the backend technology that will allow us to effectively scale our future site translations, Viator's European expansion efforts are steaming ahead and remain a key strategic focus for us," said Rod Cuthbert, Viator founder and chairman. "Initial results from our French, German and Spanish sites are very positive and we are looking forward to continuing to reach our travelers on a more direct level in the months to come."
*Note - Statistics on the European travel market and France, Germany and Spain in particular - PhoCusWright Press Release "Spain, Italy Lead European Online Travel Growth," January 8, 2009.
Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 450-plus destinations in 75 countries. Viator - the Latin word for traveler - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like nearly 100,000 traveler reviews and photos, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at www.viator.com and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.
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