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It’s the Latin word for traveler.

2011 Press Releases

Viator® Launches Member-Only Deals for Tours and Activities, Discounts of Up to 75% Off

July 31, 2011

Debuts in 25 Markets, Offers Members Ability to Search by Destination, Date and Time

SAN FRANCISCO - (Aug. 1, 2011) - Viator, the leading resource for nearly 9,000 tours and activities in 750 destinations in 150 countries, today announced Member-Only Deals in select markets, offering Viator members exclusive discounts ranging from 20 to 75 percent off already guaranteed low prices. Users simply need to register for a free Viator account and sign in to view and search the deep discounts, which can be accessed through Viator.com, the Viator Tours and Activities App for iPhone and Viator's mobile site.

Member-Only Deals allow travelers to search these exclusive discounts by specific location, making it easy to quickly hone in on relevant offers. Each deal identifies the eligible tour date(s) and time(s) and reveals how many days and hours the discount remains valid and how many spots are left. Because Viator members book specific dates and times - from up to 60 days to just hours in advance -travelers do not need to worry about sell out risk and the uncertainty that often comes with deals purchased through other private and group sale sites that may restrict availability post-purchase. Viator is piloting Member-Only Deals in 25 markets and expects to roll out to more cities in the fall.

"Member-Only Deals are designed to give travelers exceptional value with the peace of mind they have a secured booking on a specific date and time in a destination they want," said Barrie Seidenberg, President and CEO of Viator, Inc. "We've made it easy for our suppliers to create one-of-a-kind deals and upload inventory in real-time, up to the last minute, which provides travelers even more options to get an unbeatable deal through Viator."

Member-Only Deals are currently being offered on a broad range of tours, activities and attractions in select destinations, including Barcelona, Budapest, Las Vegas, Munich, New York, Paris, Rome, San Francisco and Sydney/Cairns. For example, travelers planning to be in New York on Aug. 8 might be able to snag a Private Tour of New York City in a chauffeured 1975 Chevrolet Caprice classic convertible for $61.87, which is 50 percent off the standard rate. Those in Barcelona on Aug. 5 could enjoy a pre-dinner walking tour of famous tapas bars for $66.50, or 20 percent off. In San Francisco, a customizable Sonoma and Napa Valley wine tour is available Aug. 2 for $58.39, or 20 percent off. And vacationers in Cairns, Australia on Sept. 8 could find a helicopter tour and cruise of the Great Barrier Reef for the discounted price of $267.86 ? 25 percent off the standard rate.

Inventory on Member-Only Deals is updated regularly yet spots are often limited, based on parameters set by Viator's local tour operators, so travelers should check back often. As these deals provide deep discounts on Viator's already guaranteed low prices, all Member-Only Deals are non-refundable and non-transferable.

Good for Consumers and Local Businesses
While travelers benefit from the deep discounts and booking flexibility provided by Member-Only Deals, local tour operators - which Viator hand selects and pre-screens for quality, value and service - are also benefiting. Tour operators use Viator's proprietary technology platform to upload deals in real-time, maintaining complete control over a tour's date and time availability. This helps suppliers successfully manage inventory while upholding service levels to deliver consumers the best possible experiences. Deals are instantly pushed to Viator members interested in specific destinations, which provides valuable, relevant marketing for local businesses that helps consumers discover great value on things to do.

To become a Viator member and access these exclusive deals, visit www.viator.com or m.viator.com and register for a free account. Or, download the Viator Tours and Activities App for iPhone for automatic access to the Member-Only Deals.



About Viator
Viator® is the world's leading online resource for travel experiences, providing access to nearly 9,000 tours, attractions and activities in 750-plus destinations in more than 150 countries. Viator - the Latin word for traveler - offers a one-stop shop to plan, research and book trip activities via its Web and mobile platforms with resources such as 260,000 traveler reviews, ratings and photos, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts hand-pick trusted local operators to ensure quality, value and service, all backed by a low-price guarantee. Viator sells its products through Viator.com, the Viator Tours and Activities App for iPhone, the Viator Ultimate Experience Guide for iPad, eight local language sites for the European and Japanese markets and more than 2,000 affiliated sites that include major hotel chains and airlines, online travel agencies, city-specific sites and more. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world's largest private equity firms. Founded in 1995, Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas. Visit the Viator Travel Blog for more inspiration or follow the company on Facebook and Twitter for the latest deals, promotions, contests and Viator news.

Media Contact:
Kathie Gonzalez
720.213.6105
pr@viator.com

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