It’s the Latin word for traveler.

2011 Press Releases

iM@ Mobile Selects Viator®, Inc. as its Mobile Partner for Tours and Activities

November 14, 2011

Dollar and Thrifty First iM@ Partners to Launch Using m.viator.com with "Around Town" Sites

SAN FRANCISCO - (Nov. 14, 2011) - iM@ Mobile has selected Viator, Inc., the leading resource for more than 9,000 tours and activities in 800-plus destinations in more than 150 countries, as its preferred partner to provide mobile access to experiences through its collection of destination and event guides. Through the recently revamped m.viator.com, travelers using iM@'s series of mobile city and conference guides will be able to research and book thousands of pre-screened tours and activities, all at the best prices, from any web-enabled mobile device including iPhone, Android and Blackberry.

The first of iM@'s partners to launch using the Viator mobile web offering are Dollar Rent a Car and Thrifty Car Rental. Through their "Around Town" mobile city guide apps, Dollar and Thrifty customers will be able to quickly and easily research and book from a selection of Viator activities available in their destinations. In addition to corporate partners across the travel and hospitality industry, iM@ creates mobile destination and event guides for trade shows, conventions, and destination marketing organizations.

"We are excited to be adding Viator's collection of global destination experiences to the iM@ Mobile City Guide network," said Kerry J. Cannon, Jr., CEO of iM@ Mobile. "The content and products they bring to the information we already offer on accommodations, dining, shopping, sports and other in-destination needs will be a true value for our clients and partners, as well as the traveler as they plan their trips."

"iM@ works to provide travelers with access to the information they need to ensure a great travel experience - whether for business or pleasure - on the go," said Ken Frohling, vice president of Business Development for Viator. "Our mobile platform was built with our partners in mind, to help them capitalize on the growing trend toward researching and purchasing travel via smart phones and tablet devices, and we look forward to seeing more of iM@'s clients take advantage of it for their users."

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About Viator
Viator® is the world's leading online resource for travel experiences, providing access to nearly 9,000 tours, attractions and activities in 750-plus destinations in more than 150 countries. Viator - the Latin word for traveler - offers a one-stop shop to plan, research and book trip activities via its Web and mobile platforms with resources such as 260,000 traveler reviews, ratings and photos, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts hand pick trusted local operators to ensure quality, value and service, all backed by a low price guarantee. Viator sells its products through Viator.com, the Viator Tours and Activities App for iPhone, the Viator Ultimate Experience Guide for iPad, eight local language sites for the European and Japanese markets and more than 2,000 affiliated sites that include major hotel chains and airlines, online travel agencies, city-specific sites and more. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world's largest private equity firms. Founded in 1995, Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas. Visit the Viator Travel Blog for more inspiration or follow the company on Facebook and Twitter for the latest deals, promotions, contests and Viator news.

About iM@
iM@ (pron. "I'm at") promotes travel through interactive, location-based mobile services. iM@'s "geo-intelligent" mobile destination guides for major tourist and business travel destinations provide travelers with immediate on-demand access to destination-specific information on activities, attractions, accommodations, dining, points of interest, entertainment, etc. Suppliers and sponsors within each destination can transact directly with visitors, or expose their ads and special offers with pinpoint accuracy to the right people, at the right time, at the right place. iM@ is a past recipient of the PHOCUSWRIGHT TRAVEL TECHNOLOGY INNOVATION OF THE YEAR award.

Media Contact
Kate Sullivan
973-568-7589
pr@viator.com 203-221-2782 kcannon@imatmobile.com www.imatmobile.com

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