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2012 Press Releases

The World's Top 10 Attractions Named by Viator.com

January 19, 2012

Viator Travelers Spanned the Globe in 2011 and Put the Eiffel Tower on Top as their Favorite Attraction


SAN FRANCISCO - (January 19, 2012) - The Eiffel Tower, an iconic jewel of the Parisian landscape, was the world's most popular attraction in 2011, according to Viator travelers and the 2011 Viator Travel Awards. The team at Viator.com - the leading resource for researching and booking more than 9,000 tours and activities in 800-plus destinations in more than 150 countries - has combined traveler reviews, photos and bookings as well as data from the millions of travelers who visited Viator in 2011, to identify the World's Top 25 Attractions for 2011. Viator is highlighting the top 10 attractions to help inspire 2012's world travelers, a selection that takes travelers across Europe and the U.S., with the expanded top 25 featuring Australia and Japan as well.

World's Top 10 Attractions Courtesy of Viator Travelers

  1. The Eiffel Tower, Paris. Built by Gustave Eiffel for the 1889 World's Fair, a trip to Paris isn't complete without a visit spent peering through the girders and across the beautiful landscape of the City of Light.

  2. Vatican, Rome. The popes were among the first royalty to open their vast art collections to the public, which today attracts millions of travelers making skip-the-line tours a traveler's best bet.

  3. Moulin Rouge, Paris. Less reverent but just as euphoric, the Moulin Rouge is an institution that harkens back to the Belle Époque era and fancifully represents the joie de vivre of the French.

  4. Buckingham Palace, London. The Queen's official residence and Mecca for Royal watchers is only open to the public in summer when the Queen travels, but visitors in 2012 best check the calendar as the Olympics will be keeping the Royals in town.

  5. Colosseum, Rome. Built in 80 AD, all things considered the Colosseum has held up well, serving as the model for today's modern-day stadiums, which feature battles of slightly less brutal nature.

  6. Empire State Building, New York. The Big Apple gem remains one of the world's most iconic attractions, offering visitors 360 views of the Tri-state region and the bustling streets below.

  7. Neuschwanstein, Munich. The model for Disney's Cinderella Castle, Neuschwanstein brings a fairytale to life with the idyllic scenery of the Bavarian Alps and a room replete with frescos of angels.

  8. Grand Canyon Skywalk, Hualapai Nation. A marvel of modern engineering peering over a marvel of Mother Nature, the glass-bottom Skywalk suspends visitors 4,000 feet above the canyon floor.

  9. Stonehenge, Wiltshire (UK). Another marvel though constructed about 3,500 years earlier, the massive circle of standing stones is Britain?s most important ancient monument, and a UNESCO World Heritage site.

  10. Alcatraz, San Francisco. This former maximum-security penitentiary (once home to Al Capone) turned National Park provides stunning views of San Francisco and the backdrop of the Bay.


Travelers can take inspiration from the full list of the World's Top 25 Attractions on the Viator Travel Blog. The Viator team has also named its Top 25 Travel Blogs for 2011, recognizing other travel blogs and bloggers who aim to inspire travelers and offer valuable tips and insights into the wonderful world of travel. For more travel inspiration and ideas as well as the latest deals, promotions, contests and Viator news, follow the company on Facebook and Twitter.

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About Viator
Viator® is the world's leading online resource for travel experiences, providing access to more than 9,000 tours, attractions and activities in 800-plus destinations in more than 150 countries. Viator- the Latin word for traveler - offers a one-stop shop to plan, research and book trip activities via its Web and mobile platforms with resources such as more than 300,000 traveler reviews, ratings and photos, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts hand-pick trusted local operators to ensure quality, value and service, all backed by a low-price guarantee. Viator sells its products through Viator.com, the Viator Tours and Activities App for iPhone, the Viator Ultimate Experience Guide for iPad, eight local language sites for the European and Japanese markets and more than 2,000 affiliated sites that include major hotel chains and airlines, online travel agencies, city-specific sites and more. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world's largest private equity firms. Founded in 1995, Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Media Contact
Kate Sullivan
973.568.7589
pr@viator.com

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