November 14, 2012
San Francisco, Calif. (Nov. 14, 2012)—Viator.com—the leading resource for researching and booking the best tours and activities worldwide—has launched an exclusive collection of dynamic videos aimed at providing travelers with insider access to the world’s most popular tours and attractions, before they travel.
Exclusive Video Collection
Online videos are becoming a popular planning tool for travelers, confirmed by a recent Google study* which found that 89% of leisure travelers watch online videos, with 62% noting they watch them “when looking for ideas of activities to do at a destination.” The new video library, with more than 65 original short films currently live across Viator’s web and mobile channels with nearly 300 slated for release in the months ahead, complements Viator’s 350,000 traveler reviews and photos, and expert commentary on more than 4,000 global attractions.
“We’ve spent over 15 years building Viator into the go-to resource for discovering and booking the best tours and activities around the world, paired with unique and innovative planning tools we’ve brought to market to help travelers plan amazing trips,” said Ms. Barrie Seidenberg, Viator president and CEO. “Giving travelers an insider’s sneak peak into the experience they can have and providing them with the insight they need to make the best decisions for their trip, is very exciting.”
The Viator Dream Travel Job Contest
To bring a special flavor and flare to the project, Viator launched the Dream Travel Job Contest in the spring, giving all travel enthusiasts and lovers of video the opportunity to enter to win, and document, the trip of a lifetime. The first phase of the contest, judged by a panel of travel and film experts including two-time, MTV Video of the Year award-winning executive producer Jeff Clark, gave four talented and travel-savvy semi-finalists the opportunity to travel in teams of two, to shoot in 40-plus destinations across Europe and the U.S. respectively. The resulting videos were expertly filmed, hosted and edited, and provide travelers with an exclusive glimpse into some of Viator’s most popular activities including activities in Rome like touring the Vatican, Las Vegas experiences including soaring over and landing in the Grand Canyon via helicopter and visiting Amsterdam’s infamous Red Light District.
Through November 28, fans of Viator’s Facebook page (ViatorTours) can cast their ballot for the team they’d like to see claim the $10,000 grand prize. Team Europe, Ryan Van Duzer and Asha Mevlana, and Team North America, Juliana Broste and Brock Groombridge have both created unique wrap-up videos chronicling their adventures, each posted to Viator’s Facebook page for viewing and voting. Fans can vote once a day for the duration of the contest. More contest details are available on the Viator Travel Blog, Facebook and Twitter.
*Note: Statistics included are credited to Google’s “The Traveler’s Road to Decision,” July 2012.
Viator® is the world’s leading online resource for travel experiences, providing access to more than 10,000 tours, attractions and activities in 800-plus destinations in more than 150 countries. Viator—the Latin word for traveler—offers a one-stop shop to plan, research and book trip activities via its Web and mobile platforms with resources such as more than 330,000 traveler reviews, ratings and photos, suggested itineraries and the Viator Travel Blog. Viator’s in-house travel experts hand-pick trusted local operators to ensure quality, value and service, all backed by a low-price guarantee. Viator sells its products through Viator.com, the Viator Tours and Activities App for iPhone, iPad and iPod touch, the Viator Ultimate Experience Guide for iPad, the Viator Shore Excursions website, local language sites for European, Latin American and Asian markets and more than 2,000 affiliated sites that include major hotel chains and airlines, online travel agencies, city-specific sites and more. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world’s largest private equity firms. Founded in 1995, Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.
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