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2013 Press Releases

Viator.com Launches a New Site Design and New “Insider Guides” Just in Time for Summer

June 13, 2013

June 13, 3013 (San Francisco, CA) The summer travel season has arrived and with it comes an exciting site update from the team at Viator.com.

One look at the site and travelers will see the design has undergone a transformation that simplifies navigation and welcomes the visitor inside with bold and engaging images and a streamlined search tool. Viator has made it easier than ever for travelers to find the best tours, useful tips and verified reviews relevant to them and the trip they’re planning. Optimized with tablets and iPads in mind too — users of which represent a growing number of Viator customers — the refresh also elevates the accessibility of Viator’s exclusive library of user-submitted photos as well as 450+ insider videos created by Viator’s Webby-honored video team. Key updates include:

  • Simplified and sleek navigation that gets you to your destination quickly and easily
  • Streamlined access to more than 15,000 amazing things to do in more than 1000 destinations — all hand-picked by Viator’s travel experts — organized by “Top Insider’s Picks” and category
  • Enhanced focus on reviews and ratings — with breakdown of reviews based on star ratings

In addition to Viator’s desire to deliver the best tours run by the most reputable local operators, significant attention has been given to developing useful content you won’t find anywhere else. From first-timers guides to exclusive tours you can’t book elsewhere — Viator has curated unmatched content and launched Viator “Insider Guides.” “Insider Guides” include:

  • Timely traveler tips, itineraries and recommendations based on seasonality, travel conditions and more
  • Information on more than 10,000 geo-coded worldwide attractions
  • More than 1,000 original articles and other content created by 100+ Viator contributors — journalists, bloggers, photographers, guides and other travel insiders
  • Exclusive HD videos shot across North America and Europe, with Asia and Australia coming soon
  • Travel content inspired by the passions and expertise of Viator’s 1+ million global Facebook fans and social media followers

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