2007 Press Releases

Thursday, May 3, 2007

Give Mom a Gift as Unique as She is - An Experience That Creates Memeories to Last a Lifetime from Viator.com

Stumped on What to Get Mom? Spice it up this year by Going beyond the Traditional

SAN FRANCISCO (May 3, 2007) - Someone who's already bestowed the gift of life shouldn't be honored with a token that will be quickly forgotten  or worse, returned. Viator.com, the leading online resource for researching and purchasing destination activities in 75 countries worldwide has the perfect solution  the gift of experience.

From new ways to experience something familiar, to cooking classes, to special dining and travel getaways, Viator has a selection of more than 5,000 activities in every corner of the world, or for Moms staying close to home - right around the corner. Not sure what will suit her? Viator Gift Certificates, found at www.viator.com/gift-certificates, are the perfect gift solution that lets Mom choose what she would like to do, with whom, and when.

The memories Mom will make with the gift of a Viator experience will last a lifetime, never go out of style... and will never be returned!

Below is just a sampling of the experiences available to tickle Mom's fancy selected by Viator's team of experts. Viator offers experiences in more than 450 markets around the world, so visit www.viator.com to find what's available in your backyard.

What's old is new again
Viator.com is thinking outside the flower box with a sampling of ideas to help Mom see something familiar in a whole new light, or, to try something new - whether she's a world traveler or likes to stay close to home:

• The Private Tour of New York City with a Personal Photographer will allow Mom to see the city that never sleeps through a fresh lens, with expert photographs capturing the memories along the way.
• The "millionaire mile" shopping Mecca may be familiar to Chicago Moms and visiting matriarchs, but the Downtown Chicago Deco walking tour highlights the area's intricate and unique architectural backdrop.
• Cajun cooking becomes the "Big Easy" for Mom after she takes the New Orleans Cooking Class featuring specialties like gumbo and jambalaya, taught in an old converted molasses warehouse in the French Quarter.
• If Mom's favorite actor is Jimmy Stewart, Clint Eastwood or Harrison Ford, she will gain a new affinity for City by the Bay landmarks during the San Francisco Movie Tour, exploring sites featured in films like Vertigo, Dirty Harry and Raiders of the Lost Ark.
• The fruits of her new labor will be enjoyed as Mom masters the art of Tuscan cooking and wine pairing during the Tuscan Cooking Course and Dinner in Florence taught in the kitchen of a classic Florentine home by a skilled chef in this special Italian city.

Make the ordinary, extraordinary
A small twist on an every day activity (like eating or shopping) can turn a regular activity into an extraordinary adventure for Mom to enjoy  Mother's Day or any day.

• Mom can make any day Mother's Day and take to the seas for a brunch or dinner cruise in cities like Boston, Chicago, London, Maui, and Washington DC. Special annual Mother's Day Brunch or Dinner Cruises are also being hosted by the World Yacht in New York City, and the Magistic II or Sydney Showboat in Australia's Sydney Harbour, but space is limited so book quickly.
• Exchange the car ride to the restaurant around the corner for an executive helicopter ride to the Grand Canyon West Ranch at sunset where Mom will enjoy a candlelit dinner, campfire, and traditional cowboy entertainment.
• The red carpet is rolled out for Mom in Los Angeles during the Warner Bros. Studio Tour and Santa Monica  Private Tour which includes a VIP tour of the working studio back-lot, lunch in Beverly Hills and shopping at the Third Street Promenade.
• If Mom has a taste for Chardonnay and a passion for adventure, the American River Rafting and San Francisco Wine Tour will be the perfect experience to provide both thrills in the rapids and relaxing tasting time on shore.
• Saturday Antique Shopping in Paris Markets with a local expert explores a selection of flea markets and auction houses and includes a tutorial on auction bidding and how to spot an amazing find.

A Gift with Confidence
Booking an experience with Viator.com gives local consumers and travelers the comfort of knowing they will be able to do what they want when they get there with the security of a low-price guarantee. Perhaps more importantly when it comes to a gift for Mom, Viator customers also have the confidence of knowing the Viator in-house team of travel experts routinely review and validate the quality, value and service of its local operators and attractions to ensure the best possible experience. And, every booking through Viator - including gift certificates - is eligible for airline miles through participating airline programs, including United Mileage Plus, Delta Sky Miles, American AAdvantage.

About Viator
Viator is the world's leading online resource for travel experiences - the things you do when you get there - providing access to more than 5,000 sightseeing tours, attractions and activities in 450-plus destinations in more than 75 countries, as well as customer reviews, star ratings and the Viator Travel Blog. Viator -- the Latin word for traveler -- offers online consumers a one-stop shop to plan, research and book trip activities that meet a variety of tastes and preferences, including sightseeing tours, theater tickets, soft adventure trips, attraction passes, wine and culinary excursions, and many "well kept secrets" off the beaten path. Viator's in-house travel experts help take the guess work out of planning by hand-picking respected and trusted local operators to ensure a quality experience, value and service. Viator, founded in 1995, sells its products directly to consumers at www.viator.com and through its growing global network of more than 4,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Contact:
Kate Sullivan
pr@viator.com
1-973-568-7589