Rod Cuthbert

Founder & Chairman

Rod Cuthbert first heard the Latin word for 'traveler' in high school. In 1995 he founded a company focused on building websites for travel companies, but it took him another four years to convince his colleagues that Latin names were cool, and to rename the company Viator. Soon after the name change, Rod and the team at Viator saw the opportunity to bring together a wide array of quality destination activities and began forging relationships with local tour operators around the world, creating a single location where consumers could research and purchase destination activities, sightseeing tours and attraction passes before they travel. Before launching Viator, Rod spent more than 20 years in the U.S. and Australian IT industries, including senior positions at NCR Corporation and Digital Equipment. Rod started his entrepreneurial career with a successful PC retail store in Australia he sold in 1986.

Rod's goal for Viator is to position travel as an art, not just an action. He believes anyone can book a trip and be a typical, surface-skimming tourist. Rod wants Viator to help people experience more from their trips. By providing access to activities and expert advice to help get below the surface of a destination, Viator helps turn 'tourists' into true 'travelers.' Rod, a world traveler and an avid (but very average) surfer, divides his time between Bondi Beach, Australia, and San Francisco. Viator's Cycling Tour of Barcelona is one of his favorite activities: "What a brilliant way to see the city. This tour gets you 'up close,' letting you see in just four hours what would otherwise take days by foot." To see where Rod's travels have taken him recently, check out his latest submission to the Viator blog.

Barrie Seidenberg

CEO & President

Barrie Seidenberg joined Viator Inc. as president in May 2005, bringing a decade of executive leadership and marketing expertise in the online travel industry. Based in San Francisco, Barrie oversees day-to-day operations and directs all marketing, product and business development activities. In addition to assembling a talented and progressive San Francisco-based marketing team upon arrival, Barrie also led the successful integration of LookTours, which was acquired by Viator in June 2006. Previously, Barrie served as chief marketing officer at Preview Travel, one of the early leaders in online travel. As a member of the executive team, Barrie was instrumental in that company's successful IPO in 1997, and its subsequent acquisition by Travelocity in 2000. Barrie also previously served as chief executive officer for start-up Atinera Americas, a venture backed by Amadeus Global Travel Distribution and Fourth Dimension Software. Before joining Viator, Barrie was a consultant specializing in e-commerce strategies for travel-related companies. She has also held senior positions at Williams-Sonoma and American Express. Barrie is a graduate of Yale University and the Stanford Graduate School of Business.

An avid traveler, Barrie is always planning her next trip. Her family's passion for water-based activities has led them to explore destinations such as the British Virgin Islands, the coast of Turkey, Alaska's Inland Passage, the Greek isles and most recently Fiji. Planning is already in progress for a 2008 trip to coastal Australia. But Barrie's favorite Viator offering is far from any water: the Grand Canyon Helicopter Tour.

Vicki Potts

Chief Financial Officer

Vicki Potts joined Viator in October 2006 as the company's chief financial officer, bringing more than 20 years experience, primarily the technology industry in Australia, UK and New Zealand. Prior to Viator, Vicki was CFO for the Unwired Group Ltd, an ASX listed wireless broadband provider where she saw the company from its startup in 2002 through to securing more than AU$140 million in financing for the company. Previously, Vicki served as CFO for Netcomm Ltd., Australia's leading provider of broadband hardware solutions, and as CFO for Saturn Communications Ltd. (now Telstra Clear) in New Zealand. In prior years, Vicki held senior finance management roles in the UK for companies including Polygram Music, London Underground and RTR Healthcare NHS Trust. A Chartered Accountant (ICANZ), Vicki received her bachelor's from the University of Waikato in New Zealand.

As a passionate traveler, Vicki has the distinction of being the most widely traveled member of the Viator team, logging 67 countries. She has experienced some of the most exotic locales around the world in adventurous ways - white water rafting down the Sun Kosi in Nepal; trekking the Inca Trail and Machu Picchu; traveling through Iran to Kathmandu on an overland truck; and swimming with whale sharks in Ningaloo Reef in Australia. When booking a Viator activity, Vicki gravitates toward the adventure and cultural offerings - "I like challenging myself with new experiences that allow me to get up close and personal with the destination."

Jeff Lewis

Vice President, Engineering

Jeff Lewis joined Viator's Sydney office in 2007 as vice president of engineering. In this role, Jeff is responsible for the design, development and operations of the IT systems that support Viator.com, Looktours.com and the Company's network of distribution affiliates. Before joining Viator, Jeff was head of software solutions for Sydney-based The Frame Group Pty Limited, an end-to-end technology services firm. An entrepreneur at heart, Jeff founded and sold two internet businesses. In 2000, Jeff founded and served as CEO of Chiizu Pty Ltd, a digital photography software technology and services company which powers the "picture experiences" in many Australian travel activities like Sydney Tower Skywalk, Australia Zoo and Sydney Wildlife World. Chiizu also provides the underlying technology for FujiFilm's e-commerce platform in Australia and Canada. In his first endeavour, just two years after graduating from the University of Waterloo in Canada, Jeff founded ZIVO Pty Ltd, which grew to become one of Australia's leading web solution firms before being sold in 1999 to LibertyOne Pty Ltd.

Jeff's recent travel is usually a family affair that includes his two young sons who always enjoy new experiences. On a recent trip to Malaysia, a couple of Viator activities rated high with the young ones: the Penang Butterfly Farm (highly recommended for kids) and the Langkawi Cable Car - a breathtaking ascent to the top of a mountain. "It's really a joy to experience a double dose of a destination. First, through my own excitement and senses, then through the eyes of my kids, which is even better."

Thomas Colandrea

Vice President, Global Product Sales

Tom Colandrea brought his nearly two decades of experience in the travel sector to the Viator management team in April 2009. In his role as Vice President, Global Product Sales, Tom is developing and implementing the company's worldwide product acquisition and supplier management initiatives for the company's retail site www.viator.com, its network of more than 1,000 affiliate partnerships, and the websites operated by Viator's LookTours division. From Viator's office in Las Vegas, Tom leads the company's product sales teams that are responsible for the acquisition and management of product inventory, product pricing and merchandising.

Tom was most recently with Orbitz Worldwide as managing director responsible for hotel supply in the Hawaii, Mexico and Caribbean markets. For many years, Tom was with what is now the Travelport group of businesses, primarily with the company's global distribution system Galileo International, which he originally joined in 1999. His career in travel began in 1990 as owner and president of Honolulu-based Bel Air Travel, Ltd., holding subsequent positions with Regal Travel and Hawaiian Regent Hotel in Honolulu. Prior to the travel sector, Tom spent more than a decade with Pitney Bowes, Inc.

When he isn't running travel businesses, Tom is running. An avid road runner, Tom's marathon best is 3 hours and 53 minutes, and he has served as a member of the O.C. / Honolulu Marathon Runners Club since 2000. Tom has lived and worked in places like New Jersey, California and Hawaii; though he spent much of his time working in Hawaii, his all-time-best travel experience was just an island-jump away on Kauai, touring Mount Wai'ale'ale by helicopter. Tom is also a big fan of Sydney; he recently took a Sydney Harbor Bridge and city bike tour, which combined the great natural views of Sydney along with heart-beat of the city.

Patrik Öqvist

Managing Director, Europe

Patrik Öqvist joined Viator in August 2008 and his first challenge was to find and set up the London office. Patrik is tasked with driving growth from European travellers, both through expanding Viator's affiliate network and through launching and marketing local language sites. In addition he oversees day to day operations in Europe. Patrik was an early internet pioneer and joined his first start up in 1999 after several years at Procter & Gamble. He has then held high profile marketing director positions at British Airways, Yahoo and Expedia Inc. At Expedia Inc Patrik is credited with the rapid growth of the Hotels.com brand and business in Europe from 2005 to 08; taking the site to 23 countries in 17 languages. He is a graduate in Industrial Economics from the University of Warwick in the UK.

Patrik has extensively explored Europe by train, car, boat and bicycle, from the North Cape to Gibraltar and from Cork to Moscow. Also, he finds South America interesting, particularly Peru. He likes really getting to know the nuances that make up a place and therefore a knowledgeable local guide is ideal. Being a Swede he has a natural love for the outdoors and therefore enjoys the country as well as the city. On his last trip he took his young family out on to the thousands of islands that make up the Stockholm archipelago. His children really like the London Duck Tours that Viator offer, and so does he.