CEO & President
Barrie Seidenberg joined Viator Inc. in 2005, bringing a decade of executive leadership and marketing expertise in the online travel industry. When she joined, Barrie believed that the destination activities space was the last real 'green field' in online travel and saw great promise in the efforts Viator had undertaken to fill this underserved niche. Having spent a significant amount of time herself piecing together friends' recommendations, guidebook suggestions and magazine articles to find the most unique and best-quality things to do in the many places she visited, Barrie knew there was an opportunity to corral all of this "inside information" into a single trusted online resource travelers could rely on. Explicitly focused on destination activities and building relationships with local tour operators worldwide, Viator is now the leading online resource for insider access to everything from traditional sightseeing to once-in-a-lifetime destination experiences. Under Barrie's leadership, Viator has demonstrated impressive growth, fueled by the success of the company's flagship brand, Viator.com.
Before joining Viator, Barrie was chief marketing officer at Preview Travel, one of the early leaders in online travel. As a member of the executive team, Barrie was instrumental in that company's successful IPO in 1997, and its subsequent acquisition by Travelocity in 2000. Barrie held previous senior-level positions with Atinera, Williams-Sonoma and American Express. Barrie is a graduate of Yale University and the Stanford Graduate School of Business.
An avid traveler, Barrie is always in the process of planning her next trip. Her holidays have often included her family's passion for sailing and the water: the British Virgin Islands, the coast of Turkey, Alaska's Inland Passage, and the islands of Fiji have all been top highlights. Barrie also loves exploring the cities of Europe, and is always looking for unique experiences and insider access to their iconic attractions. Recent favorites include Viator's exclusive tour of Paris by 2CV, the Harry Potter Black Taxi Tour of London and the Italian cooking class in Florence. But her top experience so far is Viator's VIP tour of the Sistine Chapel and the Vatican's secret rooms — exclusively available to Viator customers who desire a truly unique and unprecedented experience. See more details in her Viator blog post.
Chief Financial Officer
Scott Halstead joined Viator as chief financial officer in February 2010, bringing more than 20 years of experience in building high-growth companies to the Viator team. During those years, Scott put his expertise in finance and corporate leadership to work in the health benefits, payments and information services sectors, including the last 13 years at venture capital-backed entities. Prior to joining Viator, Scott served as CEO of Zane Benefits and CFO and then CEO of WageWorks. Under his leadership at WageWorks, the company was ranked twice by Inc. Magazine as one of the top 30 fastest-growing private companies. Previous to WageWorks, Scott was the CFO and then COO of eBenX, Inc. and led it through its successful IPO. He has an MBA from The Wharton School of the University of Pennsylvania and a Bachelor's in Industrial Engineering from Northwestern University.
Scott and his wife have a son and daughter and enjoy living in San Francisco. Scott loves to get on his bicycle when he can: he has completed six double-centuries which entails riding 200 miles in one day (on a bicycle, not a Harley). His career has brought him to work in places like Tokyo and Paris. His favorite holiday (so far) has been to Africa, where he explored South Africa, Botswana and Zambia on his honeymoon.
Vice President, Engineering
Vice President, Business Development
Ken Frohling joined Viator in 2006 bringing nearly 20 years of travel industry expertise to the team, acquired during roles in the cruise, hotel, and travel technology sectors. Ken manages Viator's expanding global network of more than 1,000 distribution partners, actively overseeing relationships with leading companies such as Priceline, British Airways and AAA. Viator's distribution partnerships enable more travelers to gain access to a vast selection of tours and activities while airlines, hotel companies and agency partners gain an important ancillary revenue stream.
Prior to joining Viator, Ken was Country Manager - Americas at Flairview Travel/HotelClub.com, acquired by Cendant Corporation in 2005. He was previously with Atinera, a joint venture between Amadeus and Fourth Dimension Software.
Ken and his partner are avid travelers (80-plus countries and counting) and spent nine months essentially living in a truck, bush camping in Africa, trekking from Morocco to Cape Town. Though he often dreams of another extended adventure trip, his current vacations are based more around skiing in Colorado and good food and wine anywhere. From pad Thai to pints of ale, Ken's two favorite Viator experiences so far have been the Baipai Thai Cooking School Class in Bangkok and Private Tour of London's Historic Pubs. Ken resides in Baltimore, Maryland.
Vice President, Marketing
Kelly Gillease joined Viator in November 2005. In addition to actively managing Viator's in-house search engine marketing efforts, she also oversees Viator's marketing in print, television and email, as well as affiliate marketing and other online channels.
Prior to joining Viator, Kelly was a senior marketing manager with the media group at Yahoo! where she led the in-house search engine marketing efforts for games, fantasy sports and finance and contributed to other online marketing and search projects. Kelly was previously with Hotwire in charge of the company's search engine marketing initiatives. After the company's acquisition by IAC -InterActive Corp, she worked on marketing projects for Hotels.com, Expedia and other IAC companies. Her first foray into the internet was working at Ask.com, first on the editorial team, subsequently shifting gears to engineering.
Kelly is an active volunteer working with various non-profits on Google Grants applications as well as the implementation and monitoring of their AdWords efforts. She has recently worked on projects with Big Brothers Big Sisters, Shanti.org and the Community Technology Network in San Francisco. A frequent speaker at the Search Marketing Expo (SMX) conferences, Kelly is also a regular editorial contributor for Search Engine Land's 'In House' column. She is also the host of SEMcast, a search engine marketing podcast on geekcast.fm. Kelly is a graduate of UC Berkeley, with degrees in English and Economics and a minor in Russian Literature.
During a recent two month sabbatical to Asia, Kelly hiked in the Himalayas of Bhutan, watched the sunrise over Angkor Wat in Cambodia, went scuba diving in Indonesia and saw thousand-year-old cedar trees on Yakushima Island in Japan. She's currently trying to convince her husband that visiting Antarctica is a good idea.
Vice President, Product
Scott McNeely, who joined Viator in 2005, oversees the company's global product strategy and leads the product development and product marketing functions, including management of the flagship Viator.com website. Utilizing his more than 12 years of product development expertise, Scott's focus is on creating useful, intuitive experiences for travel consumers on Viator.com and 17 other Viator, Inc. websites, as well as on the company's growing portfolio of mobile products.
Prior to joining Viator, Scott served as global online publisher at Lonely Planet Publications, where he was responsible for product development across the company's consumer-direct, mobile and business-to-business channels. Scott and his team developed Lonely Planet's website applications and launched the company's first mobile apps and podcasts, earning numerous Webby and industry awards for their efforts. Scott previously served in senior roles at Random House Inc., part of Bertelsmann AG, in the Fodor's Travel Publications group. Scott is a graduate of the University of California at Berkeley and Trinity College, Dublin. Scott is a frequent industry speaker on the topics of search engine optimization and social media in travel.
Scott is a passionate traveler having explored more than 50 countries by foot, camel, tuk-tuk and third-class train. If his wife and two children would let him, Scott would move back to Istanbul in a heartbeat. Instead he is busy planning his family's next great adventure to Egypt and Turkey. Scott has personally road-tested numerous Viator experiences with the Sydney shark dive topping the list.
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