I paid approximately 75 CAD for a 72 hour pass. With Bernabeu at 16 Euro and all the major museums and palaces at 8 Euro or higher, I may have just broke even on this card, and I am a maniacal planner who is willing to skip meals to see good art. However, I never stood in a line. With the priority access I could walk into any of the major museums and attractions at peak hours and bypass hundreds of people waiting in line. My time is worth it!