I think this trip was worth the money. You have to understand that it is very fast, and you only have about two hours free time in Amsterdam, but the tour guide does a good job. When you arrive, you are basically forced to pay for a boat tour through the canals. This is optional, but there is not really anything else to do at that part of town, except the Heineken Museum. After that you go to Dam Square and have some free time. I wish the boat tour was not the first stop, but it was a good way to see the city. I would have rather had more free time though. When you leave Amsterdam you stop at a Cheese Farm and Windmill outside the city. I personally would have rather had more time in Amsterdam, but this portion was also nice. If you are brave enough to take a train from Brussels to Amsterdam, then you will have more time to see the city, but this tour is good for someone who wants a direct drop off and guided tour of the Netherlands- you don't have to worry about finding your way around. Please note that meals are not included. There are no breaks for meals, so you are expected to eat during your free time in Amsterdam. This is sort of weird and rushed, but I suppose they are just trying to get the most out of the day trip. I would recommend bringing a sandwhich and snacks. You are not allowed to eat on the bus though so hide it and eat outside. Again, it would be better to go to Amsterdam for 2-3 days, but if you only have one day, like me, then you might as well do this tour.