This trip was definitely worth the price. I booked it after arriving in Marrakech so I had compared the price with the local tour operators and it was less than I could get there. The guide was knowledgable and gave a lot of incidental information that was very useful. He spoke good English and gave a good insight into modern Morocco as well as the history that we were viewing. The French speaking tourists were given a separate guide. Unlike a lot of other tours, I could not have done this myself.