Insider's Guide to Amsterdam

Major attractions, tips and our top things to see and do.

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  • Location:Amsterdam, Netherlands
  • Duration:Valid for 1 month after time of first use

Skip the Line: Amsterdam and Holland Pass

Enjoy free or discounted admission to must-see attractions and museums in Amsterdam and other popular Dutch cities such as The Hague and Rotterdam with the Amsterdam and Holland Pass. Valid for one month, this is the only sightseeing pass in The Netherlands that gives you skip-the-line entry to top tourist attractions such as the Van Gogh Museum, Keukenhof Gardens, Madame Tussauds and the Rijksmuseum. Choose from several ticket options, and enjoy a hop-on hop-off sightseeing tour or Amsterdam canal cruise as an added bonus.


  • Skip-the-line Amsterdam and Holland sightseeing pass, valid for one month
  • Get free or discounted fast-track entry to top Amsterdam attractions such as the Van Gogh Museum
  • Choose from more than 60 museums and attractions throughout Amsterdam, The Hague and Rotterdam
  • Enjoy a free shuttle transfer and skip-the-line entry to Keukenhof Gardens
  • Take a hop-on hop-off sightseeing tour or a 1-hour canal cruise
  • Save up to 50% at select shops, restaurants and museums
  • Includes a comprehensive guidebook with maps, information and itinerary suggestions

Why Our Insiders Chose This Tour

This is an awesome deal for the independent traveler — you get discounted admission and skip-the-line access to your choice of Holland's top attractions, plus a free Hop-on Hop-off Bus Ticket or Canal Cruise.

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What You Can Expect

Skip the Line: Amsterdam and Holland Pass

Enjoy a free Amsterdam Hop-on Hop-off bus ride or canal cruise

Once you have purchased your Amsterdam and Holland Pass, choose from more than 60 museums and attractions in Amsterdam and neighboring cities for free skip-the-line entry (see Itinerary below for a full list). Collect your pass at Amsterdam Schiphol Airport, Amsterdam Central Station or various Travelex branches throughout The Netherlands. Valid for one month, this pass gives you your choice of two, four or six entrance tickets, divided into gold and silver tickets. Each attraction accepts a certain type of ticket in exchange for entrance. Simply show your pass to the attendant and you can bypass the queue, saving you time.

You’ll receive a comprehensive guidebook with all the essential information and tips you need for your Holland vacation, including attractions, general information, interesting facts about Amsterdam and detailed city and regional maps to help you navigate with ease. Inside you'll also find more than 100 special offers and discounts at select museums, attractions, shops and restaurants.

Also included with your pass is a hop-on hop-off sightseeing tour, which you can take any day with your 24-hour ticket, or a 1-hour cruise on Amsterdam’s famous network of canals. Get free public transport when you exchange one of your entrance tickets.


Here are some examples of the most popular museums, attractions and activities:
  • Van Gogh Museum (gold ticket)
  • Rijksmuseum (gold ticket)
  • Heineken Experience (gold ticket)
  • Keukenhof Gardens (gold ticket)
  • Round-trip transfer from Schiphol Airport to Keukenhof Gardens (silver ticket)
  • Madame Tussauds (gold ticket)
  • Amsterdam Canal Cruises (silver ticket)
  • Amsterdam City Tour (silver ticket)
  • Amsterdam Maritime Museum (silver ticket)
  • Cheese tasting (silver ticket)
  • Rembrandt House (silver ticket)
Get discounted admission at the following museums:
  • Allard Pierson Museum (50% off)
  • Amsterdam Historical Museum (25% off)
  • Amsterdam Tulip Museum (50% off)
  • Biblical Museum (20% off)
  • Diamond Museum (50% off)
  • Filmmuseum (40% off)
  • Foam Fotografiemuseum Amsterdam (25% off)
  • Hermitage Amsterdam (20% off)
  • Houseboat Museum (20% off)
  • Jewish Historical Museum (20% off)
  • Museum of Bags and Purses Hendrikje (20% off)
  • Museum Geelvinck (25% off)
  • Museum Our Lord in the Attic (50% off)
  • Museum Van Loon (25% off)
  • The Willet-Holthuysen Museum (25% off)
  • De Nieuwe Kerk (20% off)
  • Portuguese Synagogue (25% off)
  • Rembrandt House Museum (25% off)
  • Sloten Windmill/Coopery Museum (25% off)
  • Tropenmuseum (20% off)
  • VodkaMuseum (20% off)
  • Frans Hals Museum – Haarlem (25% off)
  • Teylers Museum – Haarlem (25% off)
Receive discounts at the following attractions:
  • Amsterdam Arena – World of Ajax walk-in tour (25% off)
  • Amsterdam Canal Cruises (20% off)
  • Amsterdam Diamond Center
  • Amsterdam Beach Bus (20% off)
  • Amsterdam Tourist Bus (50% off)
  • Amsterdam Sightseeing Hop-On Hop-Off (20% off)
  • Blue Boat Company (20% off)
  • Canal Bike (25% off)
  • Canal Bus - Hop on, Hop off (25% off)
  • Canal Cruise - 100 Highlights Cruise (20% off)
  • Canal Hopper (25% off)
  • Candlelight Cruise (20% off)
  • Coster Diamonds
  • Gassan Diamonds
  • Holland Excursions (20% off)
  • House of Bols Cocktail & Genever Experience (20% off)
  • Hortus Botanicus Amsterdam (20% off)
  • XtraCold Ice Bar (25% off)
  • MacBike (10% off)
  • Reypenaer Cheese tasting room (10% off)
  • VIP Watertaxi Amsterdam (10% off)
Enjoy discounts at the following stores:
  • CheeseGiftShop Magna Plaza (10% off)
  • Dam Square Souvenirs (10% off)
  • Heineken the City
  • Thinking of Holland (10% off)
  • VodkaShop (10% off)
Save on food and drinks at the following restaurants:
  • Brasserie de Brakke Grond
  • Dam Plaza (10% off)
  • David & Goliath
  • Hard Rock Cafe
  • Café TODRINK in Hotel Arena
  • Restaurant TODINE in Hotel Arena
  • Café-Restaurant Heffer (25% off)
  • Restaurant La Pampa (10% off)
  • Restaurant La Plaza (10% off)
  • Cafe-Restaurant Majestic
  • Café-Restaurant Neva
  • Odeon Club
  • Pancake boat Amsterdam (20% off)
  • Restaurant Oud Holland (10% off)
  • Restaurant Selecta – Indonesian (15% off)
  • Sea Palace
  • Café-Restaurant Stanislavski (15% off)
  • Tokyo Cafe Damrak (10% off)
  • Tokyo Cafe Spui (10% off)

Customer Reviews

5 star rating: Highly Recommended November 2015

This was a terrific thing to do. We had access to four of the most important things on our trip itinerary directly through this pass, I will definitely use this again.

5 star rating: Highly Recommended October 2015

We exchanged our voucher for the Holland Passes and tickets very easily at Travelex in Leidersplein. We used our two gold tickets at the Rijksmuseum and Van Gogh Museum with only a very short queue at each. We decided to use our silver tickets at the Maritime and Diamond Museums which we both good. We opted for the 1 hour canal cruise which was lovely. We were only in Amsterdam for 2 full days otherwise I am sure we would have used the pass to get discount on more attractions but we were very pleased to gain entry to our selected attractions so easily.

5 star rating: Highly Recommended October 2015

Excellent value and a lot of discounts available

5 star rating: Highly Recommended October 2015

This was great. Skipping those long lines even in the fall was great. Definitely a good investment by any tourist with limited time in Amsterdam.

5 star rating: Highly Recommended September 2015

This pass really facilitated getting around and into museums. Although we didn't use a lot of the extra discounts available it was well worth the money for what we did use

5 star rating: Highly Recommended September 2015

This card was fantastic. All the museums and other attractions accepted the coupons with no hesitation. We attended the Van Gogh, Rijks, Heineken, Stedjilke, Canal Cruise, and all-day transportation passes.

5 star rating: Highly Recommended September 2015

A good way to see the sites and using the skip the line feature was a blessing. At least 45 to 60 minutes just for the Anne Frank museum if you didn't,t have the skip the line. Also good value considering the price of admission to most of the popular venues. The book covers most anything you may want to see.

5 star rating: Highly Recommended September 2015

Great advance purchase! We used our passes for a canal cruise, the Hop on - Hop off bus and three museums.

5 star rating: Highly Recommended September 2015

The holland pass is the way to go! Very easy to get either at the airport or city center!

No problem with the vouchers and a great savings!

I highly recommend the holland pass

5 star rating: Highly Recommended September 2015

Was great as enabled us to just skip the long lines - especially helpful when decreased
mobility I would recommend this.

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Tour code: 3901PASS


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