Insider's Guide to Florence

Major attractions, tips and our top things to see and do.

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Traci M

5 star rating: Highly Recommended
April 2016

This tour was the highlight of the trip. After being rescheduled due to the guide being detained outside of the city, we went on it the next day with Linda the owner. My sister and I were the only two people on the tour so it was very private. The 3 places we went to were places that we never would have found ourselves and as we were walking Linda gave great tips for other places to eat. At the end of the tour when I mentioned that i wanted to have steak for dinner, she walked us to a restaurant where she knew that owners and got us a table for that night.

David M

5 star rating: Highly Recommended
February 2016

This tour was one of the highlights of our time in Florence. Not only did we come away with a great amount of knowledge regarding Florence, its foods, its customs and its wonderful aperitivos, we also came away with very full tummies! Our guide was spectacular, the tour was amazing and we would do it again for sure!


5 star rating: Highly Recommended
December 2015

Good fun and Luca was amusing and informative.

Elizabeth P USA

5 star rating: Highly Recommended
November 2015

Lynda was just delightful and took us all around Florence for a flawless early evening. We had just met up with some friends from the states and she was such a good addition. Excellent variety of stops from wine cellar exploring to truffles to tasty gelato. Would book with Urban Adventures again!

Anthony P USA

5 star rating: Highly Recommended
October 2015

This is the tour that could've gone horribly wrong. Just as the tour was to begin, the rain started. I was then told I was the solo traveler. They could have cancelled but instead I had a lovely personal tour with Gemma hope I got the name right sorry if I didn't . We went to three different and interesting establishments and enjoyed the wine and appetizers. Along the way, I learned many interesting facets of Florence. This is highly worthwhile tour.

Kathryn B

5 star rating: Highly Recommended
September 2015

Luca was awesome. He took us to some great places and gave lots of good info on Florence and wines

Sheridan E

5 star rating: Highly Recommended
September 2015

A fantastic experience with Luca our tour guide. We saw some great little out of the way spots - including a roof top bar with stunning views over Florence. Great wines - you get to choose, so if you only like white, or red, or whatever that's fine. And something light to eat at each stop too. Good to do early in your stay as you can get some other tips and recommendations too. Fantastic.


5 star rating: Highly Recommended
August 2015

This tour was fabulous! My husband and I were the only ones on tour, so ended up with a private tour from Linda. We went to some great spots, that we would never have found on our own - all very different from each other. Linda also pointed out the sites along the way as well as collecting the business cards of all the places we went to, as well as some of her recommendations along the way - so that we could find on our own.

We had some amazing aperitivo and tasty snacks at some amazing local hangouts and hidden away places. Linda even sent us an email with other recommendations for other places that we visited throughout Italy.

Great host, great city and tour. I highly recommend this tour!

James T

5 star rating: Highly Recommended
July 2015

Great way to become acquainted with Florence.

Sean O

5 star rating: Highly Recommended
May 2015

We met our tour guide Linda who was fantastic at Piazza della Repubblica. The directions to the meeting spot were very accurate and Linda was right on time wearing her identifying lanyard. Our tour ended up being very private- it was supposed to be a small group but I guess no one else signed up. Linda walked us to the 3 sites- at each site she helped us order a snack and drink based on our preferences. The tour includes these purchases so Linda would just handle the interchange with the vendor- to get the most Authentic/Local experience we just let Linda select our items for us. At our first stop we went to a tiny store that was established in 1875 and we had some red wine and Crustinis with unique toppings- DELICIOUS, second stop was a rooftop terrace with beautiful views, there we had traditional cocktails Negroni and Aperol Spritz, the final stop was at a winery storefront owned a one of the oldest wine families in Florence- there we had some prosecco and truffle sandwiches.

The food and drink were great, but the real value in this tour is the guide: Linda. Throughout the entire tour she would talk to us about everything Florence, from the architecture, to the history, to current/pop-culture facts, to information about the locals, to tips on what souvenirs to buy where. No question was off-limits, Linda was very friendly, fun and knowledgeable also spoke perfect English- so do not worry about communication. Linda even went out of her way to help us a couple days later when we had an issue with an un-related tour in Rome.

This tour was a perfect way for us to explore and get to know Florence. We truly were surprised by this experience and highly recommend it. Wear comfy shoes, plan on a 2.5-3 hour experience, bring a camera. Enjoy!!!


5 star rating: Highly Recommended
February 2015

Amazing !!! Our tour guide was wonderful ! We didnt only do a aperitivo tour but a long walking tour of Florence at night ! The best truffle !


5 star rating: Highly Recommended
January 2015

This tour was amazing!

Carol P

5 star rating: Highly Recommended
September 2014

Adrienne was fantastic a great guide!!! She was extremely helpful not only showing you the various local wines and places, but giving advice for restaurants in the area...great person!!! It made the evening.

Blanca United Kingdom

5 star rating: Highly Recommended
April 2014

Really enjoyed this tour! It felt like going with a friend who was taking us to her favourite local places and getting us to taste great food and wine! Definitely recommend it!

Karen M

5 star rating: Highly Recommended
March 2014

This was by far my favourite tour in our trip. Our guide was from Australia but has been living in Italy for many many years. My friend and myself arent wine drinkers so Linda catered the tour to more of a food tour for us which was brilliant. I have to say it made us so much more confident going into bars and small foodie places as we were able to experience how it all works. This is a big MUST on anyone's list!!!!!!


5 star rating: Highly Recommended
October 2013

Great tour. Our group was very small and our guide was very friendly and knowledgeable about Florence, food and wine! Amazing. She took us to different places that are mainly visited by locals. Really good tour!

Diana R USA

4 star rating: Recommended
August 2015

Although we were the only ones on the tour, it was so worth it! We went to fantastic rooftop restaurants, sampled drinks and had snacks. A great intro night to Florence

Fred H

4 star rating: Recommended
June 2014

Adrienne was a very knowledgable guide. She gave us a lot of good information, including some cooking suggestions, restaurant recommendations and a tip on where to find the best gelato. All good advice! The walk along the Arno River was nice and went at a relaxed pace. Had some excellent sangiovese at Il Borro.

John O

4 star rating: Recommended
February 2014

Very knowledgable and friendly guide.

We were taken off the beaten path into some wonderful small bars and were served some excellent local foods and wines.

Kathleen P

2 star rating: It was OK, but could have been better
June 2015

Guide was excellent! Tour was weak. Stayed too long on second stop...served crackers and wine. So many interesting sites could have been added to this tour.

Matthew K

1 star rating: I do not recommend this
July 2015

We unfortunately did not get to do this tour because the Uffizi tour went linger than anticipated. When we attempted to get in contact with contact number provided to us for this aperitvo tour we never heard a response back.

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