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  • English

4.5 star rating: Recommended 7 Reviews

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  • Location: London, United Kingdom
  • Duration:  Varies
There is no better place in London to enjoy the English tradition of afternoon tea than at the New Diamond Jubilee Tea Salon located in the world-renowned department store and grocer Fortnum & Mason -- frequented by British royalty -- this famous restaurant has an elegant and relaxed atmosphere perfect for enjoying this delightful tradition. The store was founded in 1707 by William Fortnum, one of Queen Anne’s footmen. During the 1700s, Fortnum & Mason made a name for itself by selling rare teas and spices not available anywhere else, a custom that still stands today.


  • Enjoy traditional English afternoon tea in London’s world-renowned Fortnum & Mason
  • Choose from a wide variety of English and international teas
  • Sample an exquisite selection of sandwiches, cakes and pastries
  • Sip tea at the New Diamond Jubilee Tea Salon at Fortnum & Mason
  • Follow in the footsteps of the Royal Family while partaking in an age-old English tradition

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What You Can Expect

London Afternoon Tea at Fortnum and Mason

London Afternoon Tea at Fortnum and Mason

Enjoy the tradition of English afternoon tea like true royalty. Visit the New Diamond Jubilee Tea Salon in London’s world-renowned Fortnum & Mason, a high-quality department store that has been frequented by royalty for centuries. Its Royal Warrants have included Queen Elizabeth II, the Prince of Wales and Queen Elizabeth The Queen Mother.

Relax, sip delicious tea, and sample a fine selection of sandwiches, pastries and scones as you learn about the origin of this age-old tradition. English afternoon tea is said to have been invented by Anna, the seventh Duchess of Bedford in the 18th century, one of Queen Victoria's ladies-in-waiting. In her day, the upper class ate a huge breakfast, little lunch and a very late dinner. Every afternoon, the Duchess experienced a ‘sinking feeling.’ One afternoon, she instructed her servants to serve tea and little cakes in her boudoir.

The experience was so delightful that Anna repeated it every afternoon thereafter. Soon, others followed the Duchess' lead, and in just a few decades the custom of ‘taking tea’ in the afternoon had become well established. At first, the practice was limited to the upper classes, but it eventually became so popular that tea shops and tea rooms began opening for the enjoyment of the general public.

After enjoying this timeless tradition, feel free indulge in a delicious meal (own expense) or shop around Fortnum & Mason for keepsakes to remember your English tea experience.

Customer Reviews

5 star rating: Highly Recommended January 2014

Was awesome. scones and deserts were highlight as was service

5 star rating: Highly Recommended January 2014

Excellent experience for the first timer with Afternoon Tea. The staff was so kind, willing to answer questions, and guide us in the procedure. Just excellent food, very tasty and filling...all you can eat on the little cakes. Then, they offered us dessert! We highly recommend this tour. It was so easy to arrange. The only thing I would suggest is that Viator put on the voucher which restaurant to go to. We had to ask on the first floor...there are restaurants on each floor...and the staff had to call to verify.

Highly recommended tour. Will do it again when in London!

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Tour code: 3517LONFORT


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