Insider's Guide to London

Major attractions, tips and our top things to see and do.

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3.5 star rating: Worth doing 17 Reviews

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  • Location:London, United Kingdom
  • Duration:Flexible

London Attraction Pass Including London Eye, Madame Tussauds and St Paul's Cathedral

See London and beyond with a London Flexi Attractions Pass. Choose to visit three, five, seven or 10 attractions, and gain cash- and voucher-free entry to some of London’s top restaurants, West End theater shows and attractions including Madame Tussauds, the London Eye and St Paul's Cathedral. Activities and services such as river cruises, airport transfers and day trips to the likes of Bath and Stonehenge are also included. This pass gives you the flexibility to set your own schedule, and comes with an easy-reference map.


  • Sightsee at your own pace and gain access to London’s top attractions, tours, restaurants and West End theater shows with a London Flexi Attractions Pass
  • Visit your choice of several must-see London attractions including the London Eye and Madame Tussauds
  • Select a 3-, 5-, 7- or 10- Attractions Pass, each with a 1-month validity
  • Simply swipe your card for cash-free access to your choice of offers
  • Make use of a complimentary London information map, full of useful information
  • Skip the queues with priority entrance at many attractions

What You Can Expect

London Attraction Pass Including London Eye, Madame Tussauds and St Paul's Cathedral

Enjoy entry to attractions and activities across London

Pick up your London Flexi Attractions Pass from one of the central London redemption points or Heathrow Airport and choose from some of the city’s most popular attractions, tours, West End theater shows and restaurants. With the flexibility to choose from a 3-, 5-,7- or 10- Attractions Pass (each with a 1-month validity), the card allows you to experience London’s top attractions at your own pace.

Use your complimentary full-color London information map to plan your schedule. Packed with helpful information about each attraction, with highlighted attraction maps to help you find your way around with ease.

Perhaps start your day rubbing shoulders with your favorite celebrities at Madame Tussauds. Your card offers priority entrance, so skip the long line and simply swipe your card to gain cash-free entry to Madame Tussauds' 14 different zones. With more than 300 wax figures, have your camera ready as you strike poses with the likes of Beyoncé, Kate Winslet, One Direction and Her Majesty the Queen.

Next, maybe head to the London Eye for unparalleled views of London’s famous skyline. Situated on the Southbank, the London Eye offers breathtaking views of the city from above. See the first ever 4D aerial footage of London and witness the famous New Year’s Eve fireworks — no matter what time of the year you visit.

Round off an evening with a visit to a West End theater show. Several select musicals and plays are included with the pass. While these change frequently, typical shows include War Horse, Mamma Mia! and The 39 Steps.

Your card includes admission to three, five, seven or 10 London attractions; simply choose from the list below.

*Attractions are subject to change


Included Attractions and Activities:
  • London Eye
  • Madame Tussauds
  • St Paul’s Cathedral
  • The London Dungeon
  • Sea Life London Aquarium
  • Tickets to select West End theater shows (choose from available shows on the day)
  • Thames River sightseeing cruise
  • High-speed Thames River boat ride (50 minutes)
  • Evening sightseeing tour
  • One-way coach transfer between Heathrow or Gatwick airport and central London
  • Hop-on hop-off open-top bus tour (unlimited 5-day ticket)
  • Select day trips to Canterbury Cathedral, Dover, Leeds Castle, Oxford, Stonehenge, Stratford, Warwick and Windsor (hotel pickup not included)
  • Meals at select London restaurants including Tuttons, Brasserie Blanc, Inamo, Fire and Stone and Planet Hollywood
Please note: Round-trip coach transfer between Heathrow or Gatwick airport and central London also available. This service redeems two of the attractions included with your pass.

Customer Reviews

5 star rating: Highly Recommended November 2015

Great way to save money. There were so many places you could use this pass, including meal options. If you have a couple of days in London, this is the way to go and save money!

5 star rating: Highly Recommended October 2015

A little inconvenient to get the actual pass but good to have once we found the ticket office.

5 star rating: Highly Recommended December 2014

Well worth the money. Saw the attractions we wanted and more. If you aren't sure then this Is the way to go.

5 star rating: Highly Recommended October 2014

Good value for money, still kind of new to the operators though cause I had trouble at some attractions with there iventre machine

5 star rating: Highly Recommended October 2014

There is only one word that can describe our trip and that is excellent and that sums it up it was great the venture card is the only way to go no hassles or problems only at the London Tower where you have to go to the traitors gate shop to get your tickets other than that no problems

5 star rating: Highly Recommended August 2014

A must have and excellent value for money. If you use the dinner vouchers make sure you call in advance to reserve and tell them you are using i Venture card as this solves problems later.

4 star rating: Recommended November 2015

Great buy, but you still have to stand in line to get your final ticket for the Eye.

4 star rating: Recommended October 2015

Easy to use..

4 star rating: Recommended July 2015

The only thing costing the Card one star is the hop on/off bus! The stops were not properly marked, the route different to the map, etc
Rest was great value for money!!

3 star rating: Worth doing August 2014

A bit of a hassle getting tickets. First you have to change your voucher for a card with the number of activities. Then you still have to get a ticket for the chosen activity, which was not always easy to do, as it usually wasn't at the normal ticket place.

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Tour code: 6518IV17095


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