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4 star rating: Recommended 14 Reviews

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  • Location:London, United Kingdom
  • Duration:Varies

Ripley’s Believe It or Not! in London

Step into the weird and wonderful world of Ripley’s Believe It or Not! in London’s West End, and discover a unique collection of bizarre and unusual artifacts from around the world. Designed to challenge the mind and produce gasps of astonishment at every twist and turn, the attraction appeals to young and old alike, making a trip here a perfect family day out! Explore at leisure and discover interactive zones like the Mirror Maze, mind-boggling models like the matchstick replica of Tower Bridge, and much more!


  • Entrance ticket to Ripley’s Believe It or Not! in London’s Piccadilly Circus
  • Explore the attraction independently and marvel at a collection of over 700 unusual exhibits
  • Discover interactive discovery zones like the Mirror Maze, Laser Race and Vortex Tunnel
  • See the largest collection of Olympic torches in the Legend’s Gallery
  • Gaze in awe at the matchstick model of Tower Bridge and the Tstantsa (shrunken heads) exhibition

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What You Can Expect

Ripley’s Believe It or Not! in London

Ripley's Believe It or Not!

Head inside Ripley’s Believe It or Not! with your entrance ticket and explore this fascinating attraction independently, admiring its collection of some 700 artifacts from around the world. Audio guides and maps are available for you to purchase at your own expense, or alternatively, just amble around the six-floor exhibition at your own pace.

The man who coined the expression ‘believe it or not’ was the exhibition’s founder – Robert Ripley. An eccentric cartoon artist and intrepid explorer, he created the attraction with the aim of satisfying people’s basic curiosities through challenging and unusual exhibits – the types of things that people had to see to believe. Do just that and discover crazy artifacts like the 13-foot (4-meter) model of Tower Bridge made from matchsticks, and the Tsantsa collection – a baffling assortment of shrunken heads from the Amazon jungle!

See a life-sized knitted Ferrari car, and wander through interactive discovery zones like the Mirror Maze. Jump, crawl and twist your way through beams of light in the Laser Race and prepare to feel dizzy as you walk through the attraction’s legendary Vortex Tunnel. The largest collection of Olympic torches can be found in the Legend’s Gallery, and this includes the London torch signed by the British gold medalist cycler Laura Trot.

Take a break from the weird and wonderful by relaxing in the center’s coffee bar, or perhaps browse for intriguing souvenirs in the gift shop. If you visit during peak times (April to October) then you can also expect to see additional live performances in the foyer.

Most visitors find that two hours is sufficient to see everything in Ripley’s Believe It or Not!, but if you want to stay longer, then no problem! Your ticket allows you to spend as much time as you want inside.

Customer Reviews

5 star rating: Highly Recommended April 2015

Went there with my grandson, 8 yrs old. We both enjoyed it. Different from a lot of other sites, and easy accessible. Highly recommendable.

5 star rating: Highly Recommended December 2013

Amazing! Will be going with you again

5 star rating: Highly Recommended July 2013

Ripley's Believe It or Not was fantastic. Me and the kids absolutely loved it especially with the rides too which just adds to the fun. The Laser race was great so too was the mirror maze ! A fun outing !

4 star rating: Recommended June 2015

Ripley's Believe it or not Museum in London was great. We love it especially the Mirror Maze..We had fun there.

4 star rating: Recommended March 2015

very interesting and good fun!

4 star rating: Recommended January 2014

Very well put together. Some of it too gory for me but most of it was very fascinating. Disappointed that you had to pay extra for the laser experience.

4 star rating: Recommended December 2013

10 year old son had a great time.

4 star rating: Recommended December 2013

Great place !!!!

4 star rating: Recommended September 2013

We enjoyed seeing all the exhibits. The mirror maze was great fun.

4 star rating: Recommended August 2013

Did it after our 24hr flight, so we were tired. But it was really good!

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Tour code: 5843RIPLEYS


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