Insider's Guide to Memphis

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4.5 star rating: Recommended 28 Reviews

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  • Location: Memphis, Tennessee
  • Duration:  3 hours (approx.)
Explore downtown Memphis on a guided tour with fascinating commentary from a local guide. The city’s history comes to life as you learn about sights such as Cotton Row and Victorian Village and see highlights of Memphis' musical legacy including Beale St, the Smithsonian’s Rock ‘n’ Soul Museum, the National Civil Rights Museum, and much more. Your tour includes a sample of some legendary Memphis barbecue at a local restaurant and lots of local lore.


  • 3-hour guided tour of downtown Memphis
  • Learn about musical Memphis as you see blues clubs on Beale Street, the Orpheum Theater, and the Gibson Guitar Factory
  • See civil rights landmarks including the former Lorraine Motel, now part of the National Civil Rights Museum
  • Glimpse the early history of Memphis as you pass Court Square, Victorian Village and Cotton Row
  • Taste the legendary barbecue of Memphis at a local restaurant
  • Includes admission to the Smithsonian’s Rock ‘n’ Soul Museum

Recent Photos of This Tour

What You Can Expect

Memphis Coach Tour including Rock and Soul Museum

Sun Studio

Discover Memphis on a 3-hour tour by comfortable coach with a local guide who introduces you to the music, culture and history of the Bluff City as you travel through downtown.

Listen to informative commentary from your guide as you stop at Beale Street, which is known for landmark moments in civil rights history as well as its blues music legacy. Famous musicians such as Muddy Waters, BB King, and Memphis Minnie played at clubs here from the 1920s onward. Visit the Smithsonian’s Rock ‘n’ Soul Museum and browse exhibits that explain the enormous impact that Memphis' music scene has made on American arts and culture. Hear more about this lively street's significance from your knowledgeable guide while sampling Memphis’ famous barbecue at a local restaurant.

Continue your tour with a stop to walk around the plaza outside the former Lorraine Motel, where Martin Luther King Jr was assassinated in 1968. The building is now part of the National Civil Rights Museum, which features permanent and rotating exhibits that detail five centuries of American history. (Admission to the Civil Rights Museum is not included.)

Pass by Cotton Row and learn how the city developed around this area, which was the heart of the city’s bustling cotton trade in the 1800s. Cruise past historic Court Square, a lovely park that has provided a leafy refuge for city residents since 1819. Then drive along the Mississippi River and through the streets of Victorian Village, a neighborhood with grand Victorian-style mansions built in the early 1800s.

Your guide also points out Memphis landmarks including the Orpheum Theater, the Gibson Guitar Factory, and Lauderdale Courts, where Elvis Presley lived as a teenager. Finally, enter the Peabody Hotel to watch the colorful “March of the Ducks,” a quirky and fun Memphis tradition that dates back to the 1930s.

After three hours, your coach returns you to Beale Street to end your tour.

Customer Reviews

5 star rating: Highly Recommended August 2015

Great, informative tour. The bus ride was a great way to see the hot spots of Memphis, with stops at The Peabody Hotel to see the duck march, the Civil Rights Museum to remember MLK, Jr, and Central BBQ for a light lunch. I really enjoyed the tickets to the Rock and Soul Museum too. Definitely take this tour!

5 star rating: Highly Recommended August 2015

The tour was wonderful and very informative.driver was real good!!

5 star rating: Highly Recommended July 2015

Very interesting.

5 star rating: Highly Recommended July 2015

It was excellent. The driver was very knowledgeable.

5 star rating: Highly Recommended July 2015

Our guide was knowledgeable and interesting and we were able to hear wonderful back stories about the history of Memphis. The stops were well chosen, including the Peabody Hotel ducks and the Central BBQ snack. We highly recommend this tour as an excellent overview.

5 star rating: Highly Recommended July 2015

Excellent tour. Learned a lot of things about stars that I never knew about before. Took us to many good attractions that we would not have preferred to do on our own or would have even known about. Much better taking this tour by bus and having someone point out the interest points and give history on it. So glad we booked this tour

5 star rating: Highly Recommended July 2015

My Husband and I enjoyed our 29th Wedding Anniversary in Memphis, the experience on the coach tour was just perfect. Our driver and tour guide was Mr. Larry, he was just so knowledgeable about all the history and activities around Beale street and all of the other landmarks we visited on the tour. What a treat it was to stop at the Peabody Hotel to see the duck march, truly a must see! We enjoyed it so much that we went back on Saturday to do the Memphis Mojo extended tour, had a great time once again. THANKS AGAIN LARRY FOR AN AWESOME TOUR!!

5 star rating: Highly Recommended July 2015

Patrick was excellent! Thanks for the history, it was wonderful!

5 star rating: Highly Recommended July 2015

Larry was an excellent tour guide and my wife and I enjoyed the Memphis tour very much.
We will recommend the tour to our family and friends.

Gary and Kay Senteney

5 star rating: Highly Recommended June 2015

The tour was very informative and entertaining. Both me70 and my grand daughter16 throughly enjoyed the tour. It was great.

From USD $ 37.15

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Tour code: 3111DISCOVERY


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