4.5 star rating: Recommended 44 Reviews

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  • Location:Memphis, Tennessee
  • Duration:3 hours (approx.)

Memphis Coach Tour including Rock and Soul Museum

Explore downtown Memphis on a guided tour with fascinating commentary from a local guide. The city’s history comes to life as you learn about sights such as Cotton Row and Victorian Village and see highlights of Memphis' musical legacy including Beale St, the Smithsonian’s Rock ‘n’ Soul Museum, the National Civil Rights Museum, and much more. Your tour includes a sample of some legendary Memphis barbecue at a local restaurant and lots of local lore.


  • 3-hour guided tour of downtown Memphis
  • Learn about musical Memphis as you see blues clubs on Beale Street, the Orpheum Theater, and the Gibson Guitar Factory
  • See civil rights landmarks including the former Lorraine Motel, now part of the National Civil Rights Museum
  • Glimpse the early history of Memphis as you pass Court Square, Victorian Village and Cotton Row
  • Taste the legendary barbecue of Memphis at a local restaurant
  • Includes admission to the Smithsonian’s Rock ‘n’ Soul Museum

Recent Photos of This Tour

What You Can Expect

Memphis Coach Tour including Rock and Soul Museum

Sun Studio

Discover Memphis on a 3-hour tour by comfortable coach with a local guide who introduces you to the music, culture and history of the Bluff City as you travel through downtown.

Listen to informative commentary from your guide as you stop at Beale Street, which is known for landmark moments in civil rights history as well as its blues music legacy. Famous musicians such as Muddy Waters, BB King, and Memphis Minnie played at clubs here from the 1920s onward. Visit the Smithsonian’s Rock ‘n’ Soul Museum and browse exhibits that explain the enormous impact that Memphis' music scene has made on American arts and culture. Hear more about this lively street's significance from your knowledgeable guide while sampling Memphis’ famous barbecue at a local restaurant.

Continue your tour with a stop to walk around the plaza outside the former Lorraine Motel, where Martin Luther King Jr was assassinated in 1968. The building is now part of the National Civil Rights Museum, which features permanent and rotating exhibits that detail five centuries of American history. (Admission to the Civil Rights Museum is not included.)

Pass by Cotton Row and learn how the city developed around this area, which was the heart of the city’s bustling cotton trade in the 1800s. Cruise past historic Court Square, a lovely park that has provided a leafy refuge for city residents since 1819. Then drive along the Mississippi River and through the streets of Victorian Village, a neighborhood with grand Victorian-style mansions built in the early 1800s.

Your guide also points out Memphis landmarks including the Orpheum Theater, the Gibson Guitar Factory, and Lauderdale Courts, where Elvis Presley lived as a teenager. Finally, enter the Peabody Hotel to watch the colorful “March of the Ducks,” a quirky and fun Memphis tradition that dates back to the 1930s.

After three hours, your coach returns you to Beale Street to end your tour.

Customer Reviews


5 star rating: Highly Recommended January 2016

First, Larry was an excellent guide and driver for our tour. He was very knowledgeable and personable! I truly enjoyed his talk about the 3 Kings of Memphis and the historical perspective about the Lorraine and Rev. Martin Luther King. My wife and I enjoyed the Bar B Que at Central Bar B Que excellent. I was most looking forward to the Rock n Soul Museum....it wasn't exactly what I expected self-guided tour w/headphones so we left early. Definitely worth the price with Larry as our guide

Marjorie O

5 star rating: Highly Recommended December 2015

We had a brilliant time in this museum, very well organised and loads to see.

Diane M

5 star rating: Highly Recommended December 2015

Very enjoyable and interesting. Lots of fun facts. Larry our tour guide made it great. Reasonably priced and lunch included too.

Geoffrey R

5 star rating: Highly Recommended November 2015

Here was a delightful raconteur/driver who knew what to tell, show, n do after questioning party members. I did not know about the strong place Memphis played in music history, this tour provided that broader picture culminating in the museum visit - our Elvis was but a part, albeit a slightly larger than life part -where the hometown boy makes good BUT NEVER forgot his roots. As this tour ends at the Rock n Soul museum it is good idea to pre-book an afternoon factory tour at the Gibson Guitar factory opposite museum - see the making of that great instrument and a company still 'surviving' against the overseas boys AND buy yourself a guitar!.
The snack break opposite the site of assassination of Dr Martin Luther King allows time to reflect on this sad happening AND you can return to view more at the Civil Rights Museum .
Take this tour early on then plan your returns to parts of interest.


5 star rating: Highly Recommended November 2015

Best tour we ever been on. Great history and greet food.

sharon h

5 star rating: Highly Recommended November 2015

A must for the Memphis visitor. Larry the tour guide is brilliant and a mine of information. We really enjoyed this.

Alex D

5 star rating: Highly Recommended October 2015

Great tour!! Our tour guide and driver were simply the best and very personable.


5 star rating: Highly Recommended October 2015

We like to do an overview tour when we visit a new city, and this one fit the bill perfectly. It included a variety of highlights and saved us going to each one separately. Our guide Liz was excellent and very knowledgeable. We were expecting just sample of Memphis BBQ, but actually got a light lunch. The stops were well timed, and we arrived at the Peabody Hotel early enough to get a good place in line to see the famous march of the ducks. A must see, as well as the Rock and Soul Museum. Great value!


5 star rating: Highly Recommended September 2015

Excellent tour. Joel our tour leader was excellent, such knowledge, interesting tour and a generally nice fella

Lana H

5 star rating: Highly Recommended September 2015

I loved it! The tour guide was friendly and informative and the places we visited were perfect - very Memphis.

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Tour code: 3111DISCOVERY


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