5 star rating: Highly Recommended 5 Reviews

5 star
4 star
3 star
2 star
1 star
  • Location:Milan, Italy
  • Duration:3 hours (approx.)
Explore Milan’s Quadrilatero della Moda, the city’s glitzy fashion district, on a 3-hour walking tour! Often called Milan’s fashion quadrangle, the glamorous neighborhood is home to a litany of the world’s leading fashion designers, who have spread their shops over famous streets like Via Montenapoleone. Let an expert local guide introduce the quadrangle’s best bits, and see haute couture shops such as Gucci and Versace while learning about Milan’s fashion history.

As an extra bonus, this tour also includes a Milan Fashion Card, a pass that's only available to customers taking this tour. The card allows discounts of at least 10 percent to be claimed on purchases in selected Milan stores.


  • 3-hour walking tour of Quadrilatero della Moda, Milan’s fashion quadrangle
  • Learn about the history of fashion in Milan from an expert local guide
  • Visit Via Montenapoleone, hearing about prestigious designers like Gucci and Versace
  • Discover palatial architecture and leading fashion houses at Via della Spiga and Via Gesù
  • Finish with a visit to Galleria Vittorio Emanuele II, the bustling arcade at Piazza della Scala
  • Make use of a Milan Fashion Card to claim discounts of at least 10 percent in selected stores

What You Can Expect

Milan Fashion Walking Tour: Quadrilatero della Moda

Visit Via Montenapoleone

Meet your guide near Montenapoleone Station in the center of town, and then set off on your 3-hour walking tour of Quadrilatero della Moda – Milan’s famous fashion district. As you pass its big-name boutiques, learn about the oh-so-glamorous area of the city from your guide.

A long-sought-after area for the affluent Milanese, Quadrilatero della Moda is lined with elegant mansions and palatial-looking architecture that dates back to the 17th century. When Milan became a major textile producer nearly two centuries later, the city caught the eye of Europe’s fashionistas and the wealthy fashion houses decided to lay down their roots in Milan’s ritziest neighborhood.

Stroll down pedestrianized Via della Spiga, seeing well-heeled locals shopping for Italian designers like Bulgari, Sergio Rossi and Dolce & Gabbana, and then stop for photos by an ornate Neo-Renaissance palace on Via Gesù. Look out for the glossy-fronted shops of French designers Chanel and Hermès on Via Sant’Andrea, and then take a turn onto Via Montenapoleone – the legendary street of Milan’s fashion quadrangle.

Known to locals as simply the Montenapo, Via Montenapoleone is where all the beautiful people of Milan go to shop ‘til they drop. Admire the luxurious facades of swanky stores selling Gucci, Versace and Louis Vuitton and learn about the prestigious designers from your guide.

Amble down Via Manzoni, seeing the Grand Hotel of Milan nestled between impressive palazzi and chic boutiques, and then finish your tour with a stroll through Piazza della Scala – home to the Galleria Vittorio Emanuele II. Admire the luxury glass-roofed shopping arcade, say goodbye to guide and receive your Milan Card: a discount pass that's only available on this tour. The card can be used in selected Milan shops for the following two days, and offers discounts of 10 percent or more.

Customer Reviews

5 star rating: Highly Recommended June 2015

Excellent guide well spoken , sweet, and very accommodating . She gave us a great background and even recommended a place for lunch and dinner. She was excellent and very nice to the entire group . Would recommend this tour to all . A great way to get to know the fashion world and the shooing streets .

5 star rating: Highly Recommended August 2014

Really enjoyed this tour. Very small group and lots of attention.

5 star rating: Highly Recommended July 2014

This was superb. There were only six of us and the guide, Manuela, was delightful - friendly, knowledgeable and enthusiastic. We learnt lots about the various fashion houses and picked up some style tips!

5 star rating: Highly Recommended July 2014

This was amazing our tour guide taught us stuff about fashion we never even imagined. We really enjoyed ourselves still can't afford any of these designers but it is fun to understand the way it all works.

4 star rating: Recommended March 2015

Manuela (the guide) was very friendly and introduce ourselves easily in Milano fashion quarters. Great tour! Thanks!

From USD $ 33.24

View price calendar

Low Price Guarantee

Select Travel Date

Flexible Date Guarantee

Enter Total Number of Travelers

What's this, and can I change it?

Please note: After your purchase is confirmed we will email you a link to your voucher.
What's this?

Tour code: 2872FASHION


Viator uses cookies to improve your experience on our website. Learn more about how we use cookies and how to change your cookie settings | Close message