3 star rating: Worth doing 2 Reviews

5 star
4 star
3 star
2 star
1 star
  • Location:Montego Bay, Jamaica
  • Duration:6 hours (approx.)

Montego Bay Shore Excursion: Negril's Time Square, Seven-Mile Beach and Rick's Cafe

Explore Negril on this full-day shore excursion leaving from Montego Bay's cruise port. Drive along Jamaica's scenic northwest coast to the resort town of Negril, where you can relax on the famous 7-mile beach. Peruse a duty-free shopping center for Jamaican souvenirs, then visit Margaritaville and Rick's Cafe for lunch and refreshments. Watch locals cliff-dive from Rick's or give it a shot yourself. Round-trip transportation by minbus or coach from the Montego Bay cruise port is included.


  • Shore excursion to Negril from Montego Bay
  • Visit Negril’s claim to fame: its seven-mile beach of pristine white sand and aquamarine water
  • Pick up Jamaican rum, coffee and cigars as well as luxury goods like watches at Time Square shopping center
  • Buy lunch at Margaritaville, and enjoy its variety of family entertainment and activities
  • Stop by Rick’s Cafe to watch — or take part in — the cliff-jumping action
  • Port pickup and drop-off included
  • Covered by Viator’s worry-free policy: guaranteed on-time return to your ship

Recent Photos of This Tour

What You Can Expect

Montego Bay Shore Excursion: Negril's Time Square, Seven-Mile Beach and Rick's Cafe

View from Rick's Cafe in Negril

Meet your local guide at the Montego Bay cruise port after disembarking your ship. Climb into the comfortable, air-conditioned minibus or coach for the 1.5-hour drive up Jamaica's northwestern coastline to Negril.

Pass the beautiful Lucea Harbor and many traditional rural fishing villages before arriving in Negril, a former fishing village turned resort town. Climb out of your vehicle at the famous 7-mile (11-km) white sand beach and enjoy 2 hours of free time. Swim in the warm, turquoise water, sunbathe or hit one of the many beach bars for drinks and snacks (own expense.)

Follow your guide to Time Square, a popular duty-free shopping center where you can purchase Jamaican products like coffee, cigars, rum and textiles. Spend an hour here hunting for the perfect souvenir before heading to lunch at Margaritaville. Relax under an thatched roof for a meal of quesadilla, burgers or coconut shrimp while the kids play in the kids area for approximately 3 hours. 

Next, travel to the famous Rick's Cafe, a Negril landmark restaurant set on limestone cliffs over the sea. Watch the locals line up to cliff dive, and take part yourself if you're so inclined. If the timing is right, you may catch the sunset here at the end of your full-day tour. 

End your day in Negril with a drive back to the Montego Bay cruise port to catch your ship. 

Worry-free Shore Excursion: 
We will ensure your timely return to the Montego Bay port for this activity. In the rare event your ship has departed, we will arrange for transportation to the next port-of-call. If your ship is delayed and you are unable to attend this activity, your money will be refunded. See our terms and conditions for full details.

Customer Reviews

5 star rating: Highly Recommended September 2014

The very best tour that I have been on. We got back in plenty of time to board our ship. We had the flexibility to go and see everything. Our tour guides where Tanisha and Baker, I would recommend them to everyone! I I friends that will be sailing over the next few months and I have already recommend these two for their excursion in Jamaica.

United States of ... 

1 star rating: I do not recommend this May 2015

HORRIBLE! Unorgainzed. Pathetic customer service and rude staff. We were not picked up at the time we were told. Didn't go to Margaritaville like advertised on voucher. Stayed three hours at a boring beach. Didn't shop at Times Square, taken to a rundown strip mall instead. NOT. WORTH. THE. MONEY!

From USD $ 64.99

View price calendar

Low Price Guarantee

Select Travel Date

Flexible Date Guarantee

Enter Total Number of Travelers

What's this, and can I change it?

Please note: After your purchase is confirmed we will email you a link to your voucher.
What's this?

Tour code: 6492PRTMJBBEACH


Viator uses cookies to improve your experience on our website. Learn more about how we use cookies and how to change your cookie settings | Close message