4.5 star rating: Recommended 28 Reviews

5 star
4 star
3 star
2 star
1 star
  • Location:New York City, New York
  • Duration:2 hours 30 minutes (approx.)

SoHo and NoLita Shopping Tour

Embrace the culture of New York City's downtown neighborhoods as your guide leads you on the ultimate shopping experience in New York’s chic and abundant Soho and Nolita neighborhoods. Shop the fashionable only-in-New York stores which make this city the world’s retail mecca. On your 2.5 hour shopping tour, you'll learn about fashion trends, get assistance with wardrobe tips and hear entertaining, fun facts. Personal maps and exclusive store discounts are icing on the cake.


  • 2.5-hour shopping tour of NoLita and SoHo
  • Enjoy exclusive discounts at variety of shops, usable all day
  • Listen as your guide dishes about celebrities and shares the history of the district
  • Fill your bags with latest in trend-setting fashion
  • Find your fashion-forward style at eclectic and indie boutiques
  • Small-group limited to 12 people ensures a more personal experience

What You Can Expect

SoHo and NoLita Shopping Tour

Find that perfect accessory at Piperlime in SoHo

New York is synonymous with style. As one of the big four fashion capitals of the world, New York is filled with a dizzying array of shops with the latest trends for apparel and accessories. On this 2.5 tour, with guidance from your fashionable shopping expert, you'll navigate your way through the Soho & Nolita neighborhoods for an exhilarating and fast-paced shopping experience featuring hidden gems and exclusive store discounts.

Learn what's trending this season and enjoy styling tips from your guide. As you stroll the neighborhoods, you'll hear bits of celebrity trivia, learn about the local history and architecture, and catch up-to-the-minute information on the newest boutiques and super sales. A variety of shopping awaits, everything from chic luxury to trendy bargain along with cool eclectic, indie offerings and exclusive designer consignment. After the tour concludes, the fun doesn't end. With a map of the area, your own individual discount card, exclusive all-day discounts and tips from the tour, your fashion adventure is just beginning!

IMPORTANT NOTE: Stores carry apparel from sizes 0- 12 (but there are always accessories!)

Whether you're a fashionista or a window shopper, you're sure to have a fabulous time on this stylish shopping tour.

Small-group tour is limited to 12 persons for a more personalized experience.

Customer Reviews

5 star rating: Highly Recommended November 2015

My friends and I take shopping trips to NYC 2-3 times a year but had gotten into a shopping rut - always going to the same stores. This tour exposed us to a whole new section of the city to explore...small boutiques with unique items. Our guide was attentive to each tour participant's interests and told us lots of great facts about the neighborhood and the stars who live there. Highly recommend!

5 star rating: Highly Recommended June 2015

This tour was the highlight of my teenage daughter's birthday! We've been to the city quite often but our tour guide, the effervescent Jackie, opened our eyes to another slice of life in the Big Apple. Jackie was knowledgable and accommodating, we experienced fashion, food and culture with a pro!

5 star rating: Highly Recommended June 2015

We did not have enough people for the guided tour, so Viator arranged for a self-guided tour with printed itinerary and accompanying map. The itinerary was prepared based on the age of my daughter, and the resulting list of shops represented a list of styles that would suite anyone's tastes. We would highly recommend this as an option.

5 star rating: Highly Recommended June 2015

We loved this tour! The girls had great knowledge on the local area, took us into a wide variety of stores that we would never have found on our own and were friendly, funny and helpful!

5 star rating: Highly Recommended June 2014

We had a great time. Our guide was knowledgable and very friendly. The tour was our favorite part of our trip to New York! If you love shopping you have to do this tour.

5 star rating: Highly Recommended October 2013

Christine was FABULOUS! Catered to our interests clicked to what we would like to see and a very knowledgable guide of the area. My daughter and I loved it!

5 star rating: Highly Recommended May 2012

This was a good, quick way to become familiar with the area. Our guide gave us a great map and pointed out some places we may not have known about, like a local artists market. You don't get a lot of time at each shopping spot, but with the map, you can mark the places you want to return to shop more. Don't miss the street vendor selling one of kind, beautiful rings on Prince and Greene. Say yes to this tour!

5 star rating: Highly Recommended April 2012

Great tour. Guide personalized the tour for individuals while also giving great overview of the areas. Good insider tips too. Great tour.

5 star rating: Highly Recommended April 2011

Wonderful tour - highly recommended to All who like to shop! Had no expectations from this tour; was just hoping to see some interesting stores. I was so impressed with the knowledge of the guide, the truly interesting array of shops we were taken to and the amount that was "crammed" into the time period. Its an artform to move women around like this. It was a really enjoyable experience. Check it out!

5 star rating: Highly Recommended April 2011

A wonderfully comprehensive tour and great shopping experience. Our charming and knowledgable guide was attuned to our group and clearly ammended the stops to suit us. This was far more than just being led to a couple of stores. We were weaved through a large area, stopping in about 10 shops, all the while hearing interesting things about the area. I noted that this largely a chic and expensive area, and that the places we were taken to were unique but yet the more affordable locations among the many. But make no mistake, this is NYC, so dont expect cheap.But do expect some terrific shopping and a fun way to spend a morning in NYC

From USD $ 40.00

View price calendar

Low Price Guarantee

Select Travel Date

Flexible Date Guarantee

Enter Total Number of Travelers

What's this, and can I change it?

Please note: After your purchase is confirmed we will email you a link to your voucher.
What's this?

Tour code: 3888SN


Viator uses cookies to improve your experience on our website. Learn more about how we use cookies and how to change your cookie settings | Close message