4.5 star rating: Recommended 27 Reviews

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  • Location:New York City, New York
  • Duration:2 hours 30 minutes (approx.)

Read what other Viator.com travelers think about the SoHo and NoLita Shopping Tour. What they loved, what they liked and what they think could be improved, it's all here to help you make the most of your next trip.

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5 star rating: Highly Recommended
June 2015

This tour was the highlight of my teenage daughter's birthday! We've been to the city quite often but our tour guide, the effervescent Jackie, opened our eyes to another slice of life in the Big Apple. Jackie was knowledgable and accommodating, we experienced fashion, food and culture with a pro!

5 star rating: Highly Recommended
June 2015

We did not have enough people for the guided tour, so Viator arranged for a self-guided tour with printed itinerary and accompanying map. The itinerary was prepared based on the age of my daughter, and the resulting list of shops represented a list of styles that would suite anyone's tastes. We would highly recommend this as an option.

5 star rating: Highly Recommended
June 2015

We loved this tour! The girls had great knowledge on the local area, took us into a wide variety of stores that we would never have found on our own and were friendly, funny and helpful!
Thanks!

5 star rating: Highly Recommended
June 2014

We had a great time. Our guide was knowledgable and very friendly. The tour was our favorite part of our trip to New York! If you love shopping you have to do this tour.

5 star rating: Highly Recommended
October 2013

Christine was FABULOUS! Catered to our interests clicked to what we would like to see and a very knowledgable guide of the area. My daughter and I loved it!

5 star rating: Highly Recommended
May 2012

This was a good, quick way to become familiar with the area. Our guide gave us a great map and pointed out some places we may not have known about, like a local artists market. You don't get a lot of time at each shopping spot, but with the map, you can mark the places you want to return to shop more. Don't miss the street vendor selling one of kind, beautiful rings on Prince and Greene. Say yes to this tour!

5 star rating: Highly Recommended
April 2012

Great tour. Guide personalized the tour for individuals while also giving great overview of the areas. Good insider tips too. Great tour.

5 star rating: Highly Recommended
April 2011

Wonderful tour - highly recommended to All who like to shop! Had no expectations from this tour; was just hoping to see some interesting stores. I was so impressed with the knowledge of the guide, the truly interesting array of shops we were taken to and the amount that was "crammed" into the time period. Its an artform to move women around like this. It was a really enjoyable experience. Check it out!

5 star rating: Highly Recommended
April 2011

A wonderfully comprehensive tour and great shopping experience. Our charming and knowledgable guide was attuned to our group and clearly ammended the stops to suit us. This was far more than just being led to a couple of stores. We were weaved through a large area, stopping in about 10 shops, all the while hearing interesting things about the area. I noted that this largely a chic and expensive area, and that the places we were taken to were unique but yet the more affordable locations among the many. But make no mistake, this is NYC, so dont expect cheap.But do expect some terrific shopping and a fun way to spend a morning in NYC

5 star rating: Highly Recommended
August 2008

Absolutely perfect. Our guide was the best. This is a must do when visiting New York City!

5 star rating: Highly Recommended
August 2008

Very fun -- definitely one of the highlights of the trip!

Cathy B
United Kingdom

5 star rating: Highly Recommended
September 2007

We had a fabulous guide who was so helpful and fun. She introduced us to areas we'd never found on our own. Highly recommended!

5 star rating: Highly Recommended
June 2007

This tour was fun, and we got great tips on where to go in SoHo.

4 star rating: Recommended
October 2012

Our guide was charming, and showed us all the great shops in the area. Loved it!

4 star rating: Recommended
October 2012

Was good to have this tour as an introduction to SoHo and NoLita. We were able to go back on our own and spend more time there.

4 star rating: Recommended
August 2011

Excellent Tour if you want to explore wonderful boutiques in Soho, especially the vintage designer stores are well worth the visit.

4 star rating: Recommended
February 2011

What a fun tour! Crystal, our guide, was great. We visited a variety of stores that catered to everyone's taste and budget. This is a good way to get oriented with a fantastic part of the city... so you can always go back for more shopping later! If you love shopping and follow the latest trends, this tour will set you on the right path. You might even meet some fabulous ladies who are a lot of fun to shop with!!!

Lesley H
United Kingdom

4 star rating: Recommended
December 2007

Had a great couple of hours on the tour. Our tour guide was a good sport.

4 star rating: Recommended
October 2007

It was so nice to get some insider tips and to be shown around - especially when you are new to the city!

4 star rating: Recommended
September 2007

We enjoyed our informative guide. He gave good information about shops and restaurants. Our guide told us a little about "off the program" shops. I was more interested in the shops than any discount offered. Either way, it's a good idea for a tour.

Helen T
United Kingdom

4 star rating: Recommended
August 2007

A great way to explore the area and find shops that you probably would miss. Would recommend.

4 star rating: Recommended
February 2007

Our tour guide was very knowledgeable about the area and took us to great stops in the area. Would have hoped it not be such a large group, it would have allowed us to stay a little longer in each shop. Overall, it was very well worth it and enjoyed it a lot.

4 star rating: Recommended
December 2006

Very nice! My daughter and I had never shopped in SoHo and we really felt the need to see what it was all about. This is the perfect way to do that. I would definitely recommend this tour to everyone! We liked the fact that it is not too long and that it gives you plenty of time to do your 'own thing' after your guide leaves you. By the way, our guide was adorable and very congenial. We also love Sigrid Olsen's shop and just realized we have one on King Street in Charleston, South Carolina. I plan to shop there this week, thanks to the tour. Thanks again!

Anne G
Belgium

4 star rating: Recommended
November 2006

It was well organized and thoroughly enjoyable. Thank you.

Anonymous

Anonymous

4 star rating: Recommended
November 2006

The rain was a little discouraging, but otherwise it was a lot of fun. I would love to come back and do a more detailed shopping experience.

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Tour code: 3888SN

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