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  • Location: San Francisco, California
  • Duration:  2 hours (approx.)
Follow in the footsteps of Barbary Coast sailors, Beat writers, Italian immigrants and anarchists during this walking tour of North Beach, one of San Francisco’s most intriguing neighborhoods. A local expert guides you past storied hotspots including jazz clubs, coffee shops, a plethora of speakeasies — and even Broadway Street strip clubs. You’ll see notable landmarks including City Lights Bookstore, Vesuvio, Kerouac Alley, The Cellar and 1010 Montgomery. Then examine memorabilia at the Beat Museum to complete your journey into the city’s colorful past.


  • 2-hour historical walking tour of North Beach in San Francisco, led by an entertaining guide
  • Hear fascinating stories of neighborhood denizens, from Italian anarchists to Broadway Street’s adult entertainers
  • Admire famous landmarks including City Lights Bookstore, Vesuvio and The Cellar
  • See personal memorabilia from Beat icons such as Jack Kerouac and Allen Ginsberg at the Beat Museum

What You Can Expect

North Beach Underground Tour with Beat Museum Admission

See the old haunts of the Beat icons

Begin your cultural underground tour in Kerouac Alley of North Beach, where the Beat Generation congregated in the 1950s. Follow your guide into the streets to learn about the lives of writers and visionaries such as On the Road author Jack Kerouac, and discover some of the edgier stories behind this famous neighborhood.

Learn about the Gold Rush days when the Barbary Coast was home to sailors who got ‘shanghaied’; get an overview of Italians who settled and hear of the anarchists among them; discover why gay bars, drag shows and Broadway’s adult entertainment thrived here; and get a pulse on the punk scene of the 1980s.

You’ll understand why the Beat movement, marked by tolerance, rejection of censorship, environmental awareness, experimental drug use and spirituality seeking really took off in San Francisco. In addition to walking past a secret underground tunnel, speakeasies and the infamous Broadway Street strip joints, your guide shares old photos of places that existed during the Beat Generation heyday and reads literary excerpts referencing the historical sites on your tour.

See City Lights Bookstore, co-founded by Lawrence Ferlinghetti, who was involved in a high-profile obscenity trial for publishing Ginsberg's famous collection Howl and Other Poems. Check out Vesuvio, a bar frequented by Beats, and The Cellar, which was an influential jazz and poetry club. Pass by places Beats once called home — including 1010 Montgomery, where Ginsberg wrote part of Howl.

Your 2-hour cultural tour concludes back at the Beat Museum (admission included). Explore the first-edition manuscripts, letters and personal memorabilia at the museum on your own to learn more about the influential and passionate lives of the Beat Generation.
From USD $ 25.00

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Tour code: 6393BEAT


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