Learning more about the Amazigh people and their past is a key part of understanding Morocco and its culture. Often called Berbers, the ethnic group is native to North Africa and has a diverse history in Morocco that can be explored at Agadir's Museum of Amazigh Culture (Musée Municipal du Patrimoine Amazighe d’Agadir), which sits just steps away from the city’s sandy coastline.
Although it’s not a very large space, the museum displays a wide range of Amazighe items from the 18th and 19th centuries. While there, explore exhibits featuring everything from pottery to carpets, art, traditional costumes, and cooking utensils. The highlight for many are the collections of jewelry, which include exquisite pieces worn during wedding ceremonies.
The museum is located on a pedestrian-only street just off Avenue Hassan II. Note that the sign outside simply says Musee Municipal. Exhibit explanations in English are limited, so you may wish to seek out a guide to get more out of your visit. No photos are permitted inside.