The world-renowned Hard Rock Cafe opened an Amsterdam location in 1999. It has since been providing visitors with a complete sensorial experience through traditional American fare, inventive drinks, and loud (you’ve guessed it) rock music. Each Hard Rock Café around the world is unique and customized to its location; the Amsterdam branch has a definitive relaxed feel that blends in perfectly with the casual fun that has become so typical of the Hard Rock brand throughout the years.
There’s also a small museum on site with two particularly crowd-pleasing features; the former is the memorabilia, which, in this instance, holds authentic items like Run D.M.C.’s iconic hat, John Lennon’s cigarette box, Van Halen's trademark Kramer guitar, a small acoustic guitar that was used by Jimi Hendrix, and Gene Simmons’ Punisher bass, to name a few. The latter is an interactive display called “Rock Wall Solo”, which allows visitors to view memorabilia located in all 181 other Hard Rock Cafe locations worldwide. There is also a gift shop on-site for Hard Rock Café merchandise collectors.
Hard Rock Café Amsterdam is located at Max Euweplein 57 along Singelgrachtkering. It can be reached by tram from nearby Leidseplein, which is serviced by lines 7 and 10. It should be noted that the café is located in the heart of Amsterdam’s entertainment district, with a large casino and live music venues nearby. The restaurant is open seven days a week; from 11:30 AM to midnight between Sundays and Thursdays, and from 11:30 AM to 1 AM on Fridays and Saturdays.