4.5 star rating: Recommended 219 Reviews

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  • Address: Stadhouderskade 78, De Pijp, Amsterdam, Netherlands
  • Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
  • Admission: Adults: € 16, Chilren (12-17): € 12.50, Children (under 11): Free

Amsterdam ATTRACTIONS See all

Heineken Experience

A visit to the old Heineken brewery is paramount to brew-worshipers and beer lovers. You will learn the history of the Heineken family, find out how the logo has evolved, and follow the brewing process from water all the way through to bottling. Along the way you can watch Heineken commercials from around the world, join a Heineken bottle on its life's journey and drive a virtual dray horse.

Inside the brewery are fermentation tanks, each capable of holding a million glassfuls of Heineken, as well as vintage brewing equipment and tall malt silos. Unique attractions make the Heineken Experience a fun trip. You can see and feel what it’s like to be Heineken beer bottle, or take a (simulated) ride on an old brewery dray-wagon, pulled by Shire horses on a video screen in front of you. The ride rattles and rolls you through a short tour of Amsterdam.

If all this gets to be too much fun, you can wind down at the free tasting sessions at the end of your visit.

Practical Info

The Heineken Experience is located on Stadhouderskade, at Ferdinand Bolstraat. The brewery is easily accessible via tram to Stadhouderskade. Nearby attractions include the Rijksmuseum and the Van Gogh Museum. Allow 75 minutes for your visit, and expect lots of company. The best time to come is before 11am; after that, it can get crowded.

For those under 18, you must be accompanied by an adult and no alcoholic beverages are provided.

Tours & Tickets

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Amsterdam Canal Bus Hop On Hop Off Day Pass and Heineken Experience, Amsterdam, null
TVRM_SORTED : true ESSENTIAL : 1 ADMISSION : 1

Amsterdam Canal Bus Hop On Hop Off Day Pass and Heineken Experience

4.5 star rating: Recommended 123 Reviews

Go for the combo: a 24 or 48-hour Amsterdam Canal Bus Pass and admission to the Heineken Experience. You'll find getting around Amsterdam's a breeze with your ...  Read more

Location: Amsterdam, Netherlands
Duration: 24 or 48 hours

From USD $45.93
Skip-The-Line Amsterdam Canal Cruise and Heineken Experience, Amsterdam, Day Cruises
TVRM_SORTED : true ESSENTIAL : 1 ADMISSION : 2

Skip-The-Line Amsterdam Canal Cruise and Heineken Experience

4.5 star rating: Recommended 56 Reviews

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Location: Amsterdam, Netherlands
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75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience Tickets, Amsterdam, Day ... 
TVRM_SORTED : true ESSENTIAL : 1 ADMISSION : 2

75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience Tickets

5 star rating: Highly Recommended 7 Reviews

Check out three of Amsterdam's most popular attractions with the flexibility to use your passes in any order you like. Take in Amsterdam's sights from a unique ...  Read more

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Amsterdam Super Saver: Heineken Experience and Canals Pizza Cruise, Amsterdam, Day Cruises
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Amsterdam Super Saver: Heineken Experience and Canals Pizza Cruise

4.5 star rating: Recommended 186 Reviews

Spend a day dedicated to two of Amsterdam’s quintessential highlights – canals and Heineken – with this Super Saver that combines a visit to the Heineken ...  Read more

Location: Amsterdam, Netherlands
Duration: 1 day (approx.)

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Skip the Line: Amsterdam and Holland Pass, Amsterdam, Dinner Cruises
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4 star rating: Recommended 372 Reviews

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Duration: Valid for 1 month after time of first use

From USD $43.74
Amsterdam Canals Paddleboat Rental with Optional Heineken Experience, Amsterdam, Sightseeing & City ... 
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Amsterdam Canals Paddleboat Rental with Optional Heineken Experience

3.5 star rating: Worth doing 6 Reviews

Rent a paddleboat and explore Amsterdam’s famous waterways at your leisure. Travel at your own pace and spend one hour and thirty minutes pedaling around the ...  Read more

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Amsterdam Day Trip from Brussels, Brussels, Day Cruises
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Amsterdam Canal Bus Hop-On Hop-Off, Amsterdam, Day Trips
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

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4 star rating: Recommended 436 Reviews

Getting around Amsterdam is a breeze with a hop-on hop-off Canal Bus Day Pass. The boats operate a regular service along Amsterdam's canals, following tour ...  Read more

Location: Amsterdam, Netherlands
Duration: 24 or 48 hour pass

From USD $26.25
Skip the Line: Early Access to Van Gogh Museum with Amsterdam Hop-On Hop-Off Bus Tour and Optional ... 
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Skip the Line: Early Access to Van Gogh Museum with Amsterdam Hop-On Hop-Off Bus Tour and Optional Canal Cruise

4 star rating: Recommended 32 Reviews

Beat the queues with a skip-the-line ticket to Amsterdam’s renowned Van Gogh Museum. Steer clear of the sightseeing swarms with an early morning viewing slot ...  Read more

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Amsterdam Combo: Hop-On Hop-Off Tour and Body Worlds Exhibit Entrance Ticket, Amsterdam, ... 
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

Amsterdam Combo: Hop-On Hop-Off Tour and Body Worlds Exhibit Entrance Ticket

3.5 star rating: Worth doing 6 Reviews

See Amsterdam’s top attractions and visit the world-renowned Body Worlds exhibit with this combo tour. On a hop-on hop-off sightseeing tour by double-decker ...  Read more

Location: Amsterdam, Netherlands
Duration: Hop-on hop-off ticket valid 24 hours from first use; Body Worlds ticket valid for one-time entry

From USD $19.68

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