4.5 star rating: Recommended 179 Reviews

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  • Address: Stadhouderskade 78, De Pijp
  • Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
  • Admission: Adults: € 16, Chilren (12-17): € 12.50, Children (under 11): Free

Amsterdam ATTRACTIONS See all

Heineken Experience

A visit to the old Heineken brewery is paramount to brew-worshipers and beer lovers. You will learn the history of the Heineken family, find out how the logo has evolved, and follow the brewing process from water all the way through to bottling. Along the way you can watch Heineken commercials from around the world, join a Heineken bottle on its life's journey and drive a virtual dray horse.

Inside the brewery are fermentation tanks, each capable of holding a million glassfuls of Heineken, as well as vintage brewing equipment and tall malt silos. Unique attractions make the Heineken Experience a fun trip. You can see and feel what it’s like to be Heineken beer bottle, or take a (simulated) ride on an old brewery dray-wagon, pulled by Shire horses on a video screen in front of you. The ride rattles and rolls you through a short tour of Amsterdam.

If all this gets to be too much fun, you can wind down at the free tasting sessions at the end of your visit.

Practical Info

The Heineken Experience is located on Stadhouderskade, at Ferdinand Bolstraat. The brewery is easily accessible via tram to Stadhouderskade. Nearby attractions include the Rijksmuseum and the Van Gogh Museum. Allow 75 minutes for your visit, and expect lots of company. The best time to come is before 11am; after that, it can get crowded.

For those under 18, you must be accompanied by an adult and no alcoholic beverages are provided.

Tours & Tickets

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Skip-The-Line Amsterdam Canal Cruise and Heineken Experience, Amsterdam, null
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Skip-The-Line Amsterdam Canal Cruise and Heineken Experience

4.5 star rating: Recommended 25 Reviews

Relax and enjoy this unique 75-minute Amsterdam Canal Cruise and discover the city from a standpoint that even many locals have yet to experience. Quench your ...  Read more

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Duration: Flexible

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Skip the Line: Amsterdam and Holland Pass, Amsterdam, Day Cruises
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Skip the Line: Amsterdam and Holland Pass

4 star rating: Recommended 358 Reviews

Enjoy free or discounted admission to must-see attractions and museums in Amsterdam and other popular Dutch cities such as The Hague and Rotterdam with the ...  Read more

Location: Amsterdam, Netherlands
Duration: Valid for 1 month after time of first use

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Amsterdam Canal Bus Hop On Hop Off Day Pass and Heineken Experience, Amsterdam, Sightseeing & City ... 
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Amsterdam Canal Bus Hop On Hop Off Day Pass and Heineken Experience

4.5 star rating: Recommended 111 Reviews

Go for the combo: a 24 or 48-hour Amsterdam Canal Bus Pass and admission to the Heineken Experience. You'll find getting around Amsterdam's a breeze with your ...  Read more

Location: Amsterdam, Netherlands
Duration: 24 or 48 hours

From USD $46.99
75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience Tickets, Amsterdam, Day ... 
TVRM_SORTED : false ESSENTIAL : ADMISSION :

75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience Tickets

5 star rating: Highly Recommended 3 Reviews

Enjoy three of the main attractions of Amsterdam in one package! Take in the sights of Amsterdam from its canals on a 75-minute cruise, get your skip-the-line ...  Read more

Location: Amsterdam, Netherlands
Duration: 4 hours (approx.)

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Amsterdam Super Saver: Heineken Experience and Canals Pizza Cruise, Amsterdam, Day Cruises
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Amsterdam Super Saver: Heineken Experience and Canals Pizza Cruise

4.5 star rating: Recommended 172 Reviews

Spend a day dedicated to two of Amsterdam’s quintessential highlights – canals and Heineken – with this Super Saver that combines a visit to the Heineken ...  Read more

Location: Amsterdam, Netherlands
Duration: 1 day (approx.)

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