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Heineken Experience Tours

star-4
720 Reviews
Heineken Experience
A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing process from beginnings to bottles—and, of course, taste the goods for yourself.

The Basics
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

Things to Know Before You Go
  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.
  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

How to Get There
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

When to Get There
The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

Edible Amsterdam
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.
Address: Stadhouderskade 78, De Pijp, Amsterdam, Netherlands
Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
Admission: Varies
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Recent Reviews from Experiences in Amsterdam

star-4
Very entertaining, fun experience
Annette
, Mar 2020
Enjoyed a fun experience with friends. The tour started off slowly but got more interesting as it went in. The interactive videos and games were very funny as were the competitions. I would recommend to others.
star-5
A Must do beer tour
MILIND_K
, Mar 2020
A must experience for beer lovers. Skip the queue using Viator. The tour provides insight into Heineken‘s history. A well organized walk through the brewery. The 4D experience is nice.
star-1
Awful
Davies
, Feb 2020
Rubbish. Have been on many brewery tours - this was awful. Far too many visitors at one time, very little information. Skip the line non existant. Partner visited on 80's and so disappointed this time around.

34 Tours and Activities to Experience Heineken Experience

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Heineken Experience Amsterdam Guided Tour Incl. Tasting Attraction Tickets

Heineken Experience Amsterdam Guided Tour Incl. Tasting

star-4
Fans of the Heineken® brand won’t want to miss the Heineken Experience, an attraction conveniently located in central Amsterdam and housed in the first-built Heineken brewery. During this guided tour you'll learn about the company’s history and its brewing process, and discover how to pour the perfect draught beer. Two drinks in the tasting room are included.
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  • 1 hour 30 minutes
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$20.68 
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  • 1 hour 30 minutes

AMSTERDAM - Heineken Experience Ticket / With TastingAttraction Tickets

AMSTERDAM - Heineken Experience Ticket / With Tasting

Built in 1867, the legendary Heineken brewery has transformed over the years and reopened its doors in 2001 to offer visitors a unique beer experience. At the Heineken Experience, you will be introduced to the world of Dutch beer and the beer production process. . Observe the various stages of brewing Heineken beer, from the manufacture of hops to the labeling of the product. This fun and original tour with a tasting of 2 beers.Located in the center of Amsterdam, the Heineken Experience receives over 900,000 visitors a year from all over the world. With such popular success, enjoy your time in the Dutch capital to experience it for yourself!
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  • 2 hours
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$74.00 
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  • 2 hours

Blue Boat Company City Canal Cruise and Heineken Experience Day Cruises

Blue Boat Company City Canal Cruise and Heineken Experience

star-4
Combine two Amsterdam essentials in one day with a canal cruise and skip-the-line admission to the Heineken Experience. Board a comfortable boat and admire the sights along Amsterdam’s UNESCO World Heritage canals on a 75-minute cruise. Waft by lovely canal houses, bridges and churches; and savor this delightful quarter from the water. Complement your cruise with fast-track entry to the Heineken Experience at the beer’s former Amsterdam brewery. See the vintage brewery equipment and learn about the production process on an interactive journey that finishes with a free beer tasting.
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  • 3 hours 10 minutes
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  • 3 hours 10 minutes

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Amsterdam Combo: Heineken Experience and Canals Pizza CruiseDay Cruises

Amsterdam Combo: Heineken Experience and Canals Pizza Cruise

star-4.5
Tthis Amsterdam Super Saver gives you two best-selling tours at a discounted price: the Heineken Experience and a canal pizza cruise. Discover the tradition behind one of the world's most famous breweries at a site that is part beer museum and part amusement park. Then, dig into oven-made pizza during an evening cruise along UNESCO-listed canals. Admire the city’s top attractions amid twinkling lights, while onboard commentary further illuminates your Amsterdam canal cruise. Schedule these tours at your convenience; do both on one day, or on separate days.
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  • 2 hours
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  • 2 hours
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Amsterdam Hop-on Hop-off Boat Day Pass and Heineken ExperienceDay Cruises

Amsterdam Hop-on Hop-off Boat Day Pass and Heineken Experience

star-4
Go for Amsterdam gold: an Amsterdam hop-on hop-off Boat Pass, plus entry to the Heineken Experience. Cruise Amsterdam’s scenic waterways and hop on and off at any of the stops located near the city’s top attractions, including the Anne Frank House and the Rijksmuseum. During the Heineken Experience, discover the tradition behind one of the world's most famous breweries at a site that is part beer museum and part amusement park.
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  • 1 day
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  • 1 day
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1-Hour Luxury Canal Tour starting at Anne Frank House AmsterdamDay Cruises

1-Hour Luxury Canal Tour starting at Anne Frank House Amsterdam

star-5
Glide through Amsterdam's canals in style and comfort aboard a luxury open-air boat with no windows or walls between you and the sights. Settle into comfy cushioned seats, and warm up with provided blankets and a drink from the cash bar if the weather is chilly. The cruise departs multiple times daily from the Anne Frank House, so it's easy to fit into most sightseeing itineraries.
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  • 1 hour
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Hop-On Hop-Off Boat Amsterdam 24 or 48 hrs. Day Cruises

Hop-On Hop-Off Boat Amsterdam 24 or 48 hrs.

star-4
With the hop-on hop-off boat day pass, enjoy an easy overview of Amsterdam at a pace that suits you. Step aboard boats that operate along Amsterdam's canals and travel along the route that passes highlights like the Anne Frank House and the Heineken Experience. While on board, listen to engaging commentary on the city and sights you see along the way. Choose between a 24- or 48-hour pass, and get on and off as often as you like.
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  • 1 day
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75min Salon Boat Cruise - Incl. drinks & Dutch cheese - departure @HomomonumentDay Cruises

75min Salon Boat Cruise - Incl. drinks & Dutch cheese - departure @Homomonument

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Cruise down the famous canals of Amsterdam during this 1-hour boat tour. Hop aboard the Royal Agatha captains boat, a closed vessel, to avoid the chilly weather during the winter boats. Sit back and enjoy the beautiful city pass you by and see landmarks while sipping on a warm beverage—available for purchase on board.
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  • 1 hour 15 minutes
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  • 1 hour 15 minutes
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  • Free Cancellation

Amsterdam Pizza CruiseDay Cruises

Amsterdam Pizza Cruise

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Glide through the canals of Amsterdam on a dinner cruise that features great views of the illuminated city. Learn about Amsterdam’s history and culture from your onboard guide as you dine on homemade pizza accompanied by unlimited beverages such as beer, wine, soft drinks, and water. Top off your meal with a delicious brownie as your boat winds through the picturesque waterways of the Dutch capital.
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  • 1 hour 30 minutes
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  • 1 hour 30 minutes
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  • Free Cancellation

Amsterdam Canal Cruise by Semi-Open BoatDay Cruises

Amsterdam Canal Cruise by Semi-Open Boat

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Discover hidden corners in Amsterdam’s scenic waterways unreachable by many boats on this canal cruise. Aboard a solar-powered vessel, hear tales with your audio-guide while snapping photos of the historical waterfront sights. Pass highlights such as the Anne Frank House and the Golden Bend district with its grand manor houses. A variety of departure times makes this a convenient sightseeing activity.
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  • 1 hour
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  • 1 hour
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Amsterdam 1-Hour Canal Cruise from Central StationDay Cruises

Amsterdam 1-Hour Canal Cruise from Central Station

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Discover the beautiful city of Amsterdam, known as the ‘Venice of the North,’ from the water on this sightseeing cruise. After reserving your preferred departure time, skip past any lines and set off on the UNESCO-listed waterways aboard a glass-topped canal boat. Glide under pretty bridges, past 17th-century buildings and landmarks like the Anne Frank House, and learn about the city’s history from the audio guide. Upgrade your canal cruise with a 1-Day Amsterdam Public Transport ticket which is valid on trams, buses, ferries, and the metro.
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  • 1 hour
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  • Free Cancellation
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Amsterdam PassMuseum Tickets & Passes

Amsterdam Pass

star-3.5
Buy your Amsterdam Pass in advance and save time and money visiting more than 30 of the Dutch capital's museums and attractions. Pay one price and skip waiting in ticket lines at each attraction; proceed directly inside to begin exploring. You'll also have access to hop-on, hop-off buses and boats with a choice of 1-, 2-, 3-, or 5-day passes.
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  • 1 to 5 days
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  • Free Cancellation
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  • 1 to 5 days
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NEW: Evening Canal Cruise starting at Anne Frank HouseDay Cruises

NEW: Evening Canal Cruise starting at Anne Frank House

star-5
On our 1 hour evening cruise you will explore Amsterdam, its famous landmarks, culture, and rich trading history whilst relaxing on our covered and heated saloon boat. At night all the bridges light up in the city so it will feel like sailing through a fairytale. The cruise will be done with a small group of people, so expect an interactive tour, with enough space for questions and any needed recommendations for your further stay in Amsterdam.
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  • 1 hour
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  • Free Cancellation
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  • 1 hour
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Amsterdam Bike TourBike & Mountain Bike Tours

Amsterdam Bike Tour

star-5
During your stay in Amsterdam, you can not miss a bike tour through the city’s canals. The city bike tour of Amsterdam is the best way to get to know those parts of the city that are harder to reach by walking. Walking you can do 80% of the city and with the bike tour, we take you to travel 20% that you lack. Always safely, through independent bike lanes and away from the large crowds of downtown! For 2.5 hours on wheels, we will take you to the most memorable places in the city: parks, museums, windmills … In this tour, we will not only see the most important thing about the Dutch capital and its best landscapes but also tell you the stories that make these sites special. Do not hesitate! Get on the bike and discover Amsterdam with us on two wheels. It will be a memorable adventure! The tour includes the bicycle rental during the tour.
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  • 2 to 3 hours
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  • Free Cancellation
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  • 2 to 3 hours
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Pedal Boat Rental AmsterdamDay Cruises

Pedal Boat Rental Amsterdam

star-3
Explore Amsterdam’s UNESCO-listed canals at your own pace with a pedal boat rental. Explore the labyrinth of waterways at your leisure, stopping to snap photos of picturesque bridges and sights like the Anne Frank House and the Rijksmuseum. The boat accommodates up to four passengers, and going on an independent tour means you can seek out only the attractions you're interested in.
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  • 1 hour 30 minutes
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  • 1 hour 30 minutes
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Luxurious Flagship Canal Cruise starting at Anne Frank HouseDay Cruises

Luxurious Flagship Canal Cruise starting at Anne Frank House

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Amsterdam is a a canal city so see it the best way possible: from the water. Aboard a well-equipped boat, cruise through the city's canals, soaking up the sights, while your skipper and hostess provides background information about each of the landmarks.
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  • 1 hour
  • Reserve Now & Pay Later
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  • 1 hour
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Amsterdam Evening Canal CruiseDay Cruises

Amsterdam Evening Canal Cruise

star-4
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  • 1 hour
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  • Free Cancellation
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  • 1 hour
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  • Free Cancellation

Hop-on Hop-off Bus & Boat Amsterdam for 24 or 48 HoursHop-on Hop-off Tours

Hop-on Hop-off Bus & Boat Amsterdam for 24 or 48 Hours

star-4
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  • 1 day
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  • Free Cancellation
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  • 1 day
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City Sightseeing Amsterdam Hop-On Hop-Off BoatDay Cruises

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star-4
Create your own personalized sightseeing itinerary in Amsterdam with a hop-on hop-off cruise ticket that’s valid for 24 hours. Your ticket lets you disembark at one of seven stops around the city, allowing you to explore at your own pace and only discover the attractions that capture your attention. Plus, recorded commentary provides context integral to understanding Amsterdam’s history and culture.
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  • 1 day
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Amsterdam Bike Tour with canal cruise all drinks includedBike & Mountain Bike Tours

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  • 3 to 4 hours
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  • Free Cancellation
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  • 3 to 4 hours
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4 hour Amsterdam Brewery TourHalf-day Tours

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No trip to Amsterdam is complete until you have a cold beer in hand – making the Amsterdam Brewery Tour an unmissable experience! Discover Amsterdam’s best independent breweries in this 4 hour tour and taste their magical amber nectar yourself!
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  • 4 hours
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  • Free Cancellation
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Private Boat Tour - 90 Min incl. drinks on historic saloon boatDay Cruises

Private Boat Tour - 90 Min incl. drinks on historic saloon boat

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A boat cruise in Amsterdam is a must, and this tour offers a unique experience aboard a floating monument. Built in 1912, the vessel served to transport passengers between East Germany and West Germany. Relax in an intimate setting of a saloon boat with your own private group, limited to 12. Wine, beer, and soft drinks are included.
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  • 1 hour 30 minutes
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  • 1 hour 30 minutes
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Private Boat Tour: Champagne Canal Cruise in AmsterdamDay Cruises

Private Boat Tour: Champagne Canal Cruise in Amsterdam

star-5
Enjoy unlimited Champagne from our wine climate cabinet while floating through the canals of Amsterdam. The boat is one of a few which has the floating monument status in Amsterdam. Due to its historic character, built in 1912, earlier serving as a passenger transport boat between East and West Germany, this boat has unique history. Unlike other boat tours, this tour is in an intimidate setting with your own group up to 12 people and a tour guide which is also the owner of the business to guarantee excellent service during your boat tour.
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  • 1 hour 30 minutes
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From  
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Best of Amsterdam: Experience the top 100 sights your own way, your own paceBike & Mountain Bike Tours

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star-1
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Private Boat Tour - 90 Min incl. welcome drink on historic saloon boatDay Cruises

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Step aboard an historic saloon boat, built in 1912 and considered a floating monument, for a 90-minute private cruise. You'll travel with just your private group of 12 people and a guide, sipping drinks while you float by some of the city's top landmarks. Your guide will tailor their commentary to your interests and answer any questions.
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  • 1 hour 30 minutes
From  
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From  
$173.92 
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  • 1 hour 30 minutes

Frequently Asked Questions

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What are Heineken Experience hours of operation?
A:
Heineken Experience hours of operation: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.. Buy tickets in advance on Viator. If you book with Viator, you can cancel at least 24 hours before the start date of your tour for a full refund.
Q:
Should I book Heineken Experience tickets in advance?
A:
We recommend booking e-tickets ahead of time to secure your spot since Heineken Experience can get crowded. If you book with Viator, you can cancel at least 24 hours before the start date of your tour for a full refund. See all 34 Heineken Experience tickets and tours on Viator.
Q:
How much does it cost to visit Heineken Experience 2020?
A:
Currently, an entrance ticket to Heineken Experience costs USD 20.68. Guided Heineken Experience tours start around USD 20.68 per person. See all 34 Heineken Experience tickets and tours on Viator.
Q:
What's the best way to experience Heineken Experience?

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