Heineken Experience Tours

284 Reviews
A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing process from beginnings to bottles—and, of course, taste the goods for yourself.

The Basics
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

Things to Know Before You Go
  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.
  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

How to Get There
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

When to Get There
The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

Edible Amsterdam
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.
Location
Address: Stadhouderskade 78, De Pijp, Amsterdam, Netherlands
clock-o
Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
ticket-star
Admission: Varies
Read More

10 Tours & Activities to Experience

times
icon-filterFilter
Clear all
Select Dates
Sort by:Default

Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise

Amsterdam offers travelers atmospheric canals, a thriving food and drinking scene, and art masterpieces nearly everywhere you look. Keep your booking time to a minimum while seeing all three with this combination package that gives admission to the Heineken Experience, the courtly Rijksmuseum, and a canal cruise. Plus, get fast-track access to the museums and two beers at the Heineken Experience.
  • Duration: 1 day
From
$59.46 USD
See Details
  • Duration: 1 day
From
$59.46 USD

Amsterdam Canal Cruise and Heineken Experience Entrance Ticket

Combine two Amsterdam essentials in one day with a canal cruise and skip-the-line admission to the Heineken Experience. Board a comfortable boat and admire the sights along Amsterdam’s UNESCO World Heritage canals on a 75-minute cruise. Waft by lovely canal houses, bridges and churches; and savor this delightful quarter from the water. Complement your cruise with fast-track entry to the Heineken Experience at the beer’s former Amsterdam brewery. See the vintage brewery equipment and learn about the production process on an interactive journey that finishes with a free beer tasting.
  • Duration: 10 hours 30 minutes
From
$31.75 USD
See Details
  • Duration: 10 hours 30 minutes
From
$31.75 USD

Amsterdam Combo: Heineken Experience and Canals Pizza Cruise

Save money with this Amsterdam Super Saver that gives you two best-selling tours in one day at a discounted price: the Heineken Experience and a canal pizza cruise. Start off with the Heineken Experience, and discover the tradition behind one of the world's most famous breweries at a site that is part beer museum and part amusement park. Then, dig into oven-made pizza during an evening cruise along UNESCO-listed canals. Admire the city’s top attractions amid twinkling lights, while onboard commentary further illuminates your Amsterdam canal cruise.
  • Duration: 1 day
From
$63.50 USD
See Details
  • Duration: 1 day
From
$63.50 USD

Amsterdam Hop-on Hop-off Boat Day Pass and Heineken Experience

Go for Amsterdam gold: a 24- or 48-hour Amsterdam hop-on hop-off Boat Pass, plus entry to the Heineken Experience. Cruise Amsterdam’s scenic waterways and hop on and off at any of the 7 to 9 stops (depending on the season) located near the city’s top attractions including the Anne Frank House and the Rijksmuseum. During the Heineken Experience, discover the tradition behind one of the world's most famous breweries at a site that is part beer museum and part amusement park.
  • Duration: 1 day
From
$48.49 USD
See Details
  • Duration: 1 day
From
$48.49 USD

Amsterdam Day Trip from Brussels

Witness the winding waterways and beautiful architecture of Holland’s picturesque capital on a full-day trip to Amsterdam from Brussels. Cross the Dutch border after a short and scenic journey in a comfortable coach and immerse yourself in the quaint canals, cobbled streets and ambient squares of Amsterdam; customize your itinerary according to your interests and enjoy leisurely independent exploration of the city on arrival. Experience a canal ride in order to see the city from an alternative perspective and enjoy convenient round-trip transportation from your Brussels hotel.
  • Duration: 11 hours 30 minutes
From
$65.81 USD
See Details
  • Duration: 11 hours 30 minutes
From
$65.81 USD

Amsterdam Combo: Heineken Experience and 1-Hour Canal Cruise

Combine two of Amsterdam’s top-selling experiences and save money with a Super Saver Heineken Experience and canal cruise package—a convenient and budget-friendly choice that’s ideal for first-time visitors. Guarantee your entry to the often sold-out Heineken Experience by booking in advance and get unobstructed views of Amsterdam’s UNESCO-listed waterways, without the crowds on land, during a canal cruise—a quintessential Amsterdam experience.
  • Duration: 2 hours 30 minutes
From
$30.02 USD
See Details
  • Duration: 2 hours 30 minutes
From
$30.02 USD

Amsterdam Hop-On Hop-Off Canal Boat

With the hop-on hop-off Boat Day Pass, enjoy an easy overview of Amsterdam at a pace that suits you. Step aboard boats that operate along Amsterdam's canals and track the tour routes of the Green Line and Orange Line. While on board, listen to engaging commentary on the city and sights you see along the way. Choose between a 24- or 48-hour pass, and get on and off at 7 to 9 stops (depending on the season) as often as you like.
  • Duration: 1 day
From
$25.98 USD
See Details
  • Duration: 1 day
From
$25.98 USD

SPECIAL OFFER

Amsterdam Super Saver: Van Gogh Museum & City Sightseeing Hop-On Hop-Off Bus

Why wait? Skip the line to Amsterdam’s iconic Van Gogh Museum. You’ll have the chance to check out more than 200 paintings by the Dutch impressionist, plus pieces by Monet and other contemporaries. Your entry includes a 24-hour hop-on hop-off bus ticket, which grants access to 11 other sites in town.
  • Duration: 1 day
From
$42.72 USD
$47.34 USD  $4.62 USD savings
See Details
  • Duration: 1 day
From
$42.72 USD
$47.34 USD  $4.62 USD savings

Amsterdam, Rotterdam & Holland Sightseeing Pass: Free Entry & Discounts

Explore Holland’s vibrant capital with an Amsterdam and Holland Pass. Enjoy free and discounted admission to top attractions and museums, as well as convenient skip-the-line entry to the Keukenhof Gardens, Madame Tussauds, and the Rijksmuseum.
  • Duration: 1 day
From
$46.18 USD
See Details
  • Duration: 1 day
From
$46.18 USD

Amsterdam Combo: Body Worlds & City Sightseeing Hop-On Hop-Off Tour

Make the most of your time in Amsterdam with this combo, which includes a hop-on hop-off sightseeing tour and admission to the internationally acclaimed ‘Body Worlds’ exhibit. Travel quickly and easily between top Amsterdam sights like Anne Frank House, Vondelpark and the Van Gogh Museum, hopping on and off at any off the 11 well-placed stops. Then, skip the lines at the ‘Body Worlds’ exhibit, which ushered more than 40 million visitors through its doors during its world tour, for a fascinating and unprecedented look at the human anatomy.
  • Duration: 1 day
From
$38.74 USD
See Details
  • Duration: 1 day
From
$38.74 USD

Amsterdam Pedal Boat Rental with Optional Heineken Experience

Explore Amsterdam’s UNESCO-listed canals at your own pace with a 90-minute pedal boat rental. Explore the labyrinth of waterways at your leisure, stopping to snap photos of picturesque bridges and sights like the Anne Frank House. If you wish, combine your four-passenger pedal boat ride with admission to one of two top Amsterdam attractions: the Heineken Experience or the House of Bols Cocktail & Genever Experience.
  • Duration: 1 hour 30 minutes
From
$11.55 USD
See Details
  • Duration: 1 hour 30 minutes
From
$11.55 USD


mobile_o
Having trouble booking online?
(888) 651-9785
Call (888) 651-9785