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  • Address: Linden Rd., Bourneville, Birmingham B30 2LU, England
  • Hours: Mon-Fri: 10am- 2-4.30pm(depending on the season), Sat-Sun: 9.30am -4pm.
  • Admission: Adult: £16.75, Child: £12.30, Under 4s: free

Birmingham ATTRACTIONS See all

Cadbury World Tours

The ultimate destination for chocolate lovers, Cadbury World offers a behind-the-scenes look at the making of one of Britain’s most iconic chocolate brands – Cadbury. Visitors can embark on a self-guided tour and explore the fourteen discovery zones, learning about the history, manufacturing and advertising of Cadbury chocolates; watching chocolatiers making the delicious dairy milk chocolate; and following its journey from cocoa beans to chocolate bars. 

Highlights include a fun 4D chocolate adventure, where you can ride the Crunchie rollercoaster and dive into a bowl of liquid Cadbury Dairy Milk; a chocolate-themed green screen photo experience; and the Cadabra ride. Of course, there are plenty of chocolate samples to try along the way, but chocoholics can also indulge at the Cadbury café and stock up on sweet treats at the world’s largest Cadbury shop.

Practical Info

Cadbury World is located in Bourneville, South Birmingham, and is open Monday to Friday from 10 a.m. until 2, 3 or 4:30 p.m. (depending on the season), and Saturday and Sunday from 9:30 a.m. until 4 p.m. Tours of the factory and exhibition areas are self-guided and admission is £16.75 for adults and £12.30 for children.

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