Bordeaux Wine Culture and Tourism Centre

By Jodi R, Germany, June 2011

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The city of Bordeaux is inevitably associated with vineyards and fine wine, so it's no surprise that the winning design of the Wine Culture and Tourism Center evokes the image of a wine tasting decanter. The centre is due to open in 2014, and the regional tourism board hopes that it will become an iconic architectural symbol and destination attraction for Bordeaux, in much the same way that the Guggenheim Musem has come to define Bilbao.

The centre represents the intertwined history and culture of the region, and will be built on the old docklands of the northern Gironde riverfront to celebrate the associations of Bordeaux, which is inseparable from it's vineyards and wines: “The city of Bordeaux's destiny, as well as its name, is forever linked to that of its wine. With prestigious 'terroirs' and famous châteaux, 'négociants', 'oenologists' and winegrowers with centuries of tradition behind them, Bordeaux has spread the science and love of wine around the world, with celebrations such as the Bordeaux Wine Festival.”  

Food and wine are a huge part of life in France, and wine tasting in Bordeaux is a truly wonderful experience. The red and white wines produced in the Bordeaux wine-growing region of Graves were classified in 1953 by the Institute Nacional des Appellations d'Origine, belonging to the Pessac-Leognan appellation. Spend a leisurely day exploring the splendid terroir of Pessac-Leognan, birthplace of the Bordeaux vineyards, sample the prestigious wines of the Graves region and tour the chateau of the famous philosopher and winegrower Baron Charles de Montesquieu in your excursion through the city of Bordeaux and its vineyards, including the historic wine merchants' district, Les Chartrons. 

“Ambitious, surprising and innovative”, the Wine Culture and Tourism Centre promises to become a major international facility, appealing to wine enthusiasts seeking a better understanding of the great 'terroirs' of Bordeaux, connoisseurs from around the world who enjoy tasting and appreciating fine wine, and everyone interested in learning more about historic and contemporary approaches to cultivating and producing wine. Sante!

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