The 76 Strip (also known as Country 76 or the Branson Strip) is the center of activity in Branson, Missouri. It sprung to life in the late 1960s, when the Presley Family first established a permanent show and were soon joined by the Baldknobbers, a musical group named after outlaws who once frequented the Ozarks. The Strip’s transformation to become a major tourist destination began in the 1980s when the Roy Clark Celebrity Theater opened and started to lure major country music stars to Branson. By the 1990s, it had gained a reputation as the “live music capital of the entire universe.”
The 76 Strip now features a variety of theme restaurants, amusement parks, shopping areas, hotels and more than 100 theaters, including ones owned by major stars such as Andy Williams, Dick Clark and Dolly Parton. Theaters and attractions worth checking out include Andy Williams’ Moon River Theater, Spirit of the Dance, the Twelve Irish Tenors, Dick Clark’s American Bandstand Grill and Theater, the Titanic Museum, the Jim Stafford Theater, the Grand Palace Theater and Ripley’s Believe It or Not. Staying at a hotel along the Strip will provide you easy access to some of the best entertainment that Branson has to offer.
The 76 Strip stretches along Highway 76 from Ozark Mountain High Road to Fall Creek Road, just west of historic downtown Branson.