The center of the Hershey’s Chocolate universe, the two-story redbrick Hershey’s Chocolate World delves into the company’s history, the production process and offers chocolate tastings.
But don’t expect a typical factory tour when you step inside: The official (and free) Hershey’s Chocolate World tour** whisks visitors along a route in a chocolate bar-shaped pod past model vats, production scenes and singing animatronic cows. The tour sets the stage for several additional paid attractions that allow visitors to have a ‘4-D’ mystery theater experience with Hershey’s candy characters, create candy bars with customizable ingredients or explore the nuances of their chocolate palate with tasting experts. Otherwise, much of the center is dedicated to food – there’s a food court with a chocolate bakery and milkshake shop – and Hershey’s-themed shopping with branded t-shirts, bed throws, stuffed animals and much, much more. Outside the building, a trolley tour explores downtown Hershey, extolling the history of Milton B. Hershey, his company and the town’s infrastructure built for its workers. The trolley dons seasonal themes for Halloween and the holiday season with special hours to visit popular downtown light displays in winter.
Hershey’s Chocolate World is found at 251 Park Blvd in Hershey, PA and open daily (except Christmas Day and with limited hours on Thanksgiving) from 9 a.m. – closing times vary by season. It’s free to enter and to park at Hershey’s Chocolate World for up to three hours, but most of the fun attractions will cost you between $7.95 and $15.95 each. If you visit three of the four paid attractions and stay the better part of the day, you’ll avoid additional steep parking fees, which jump to $15 for 3-5 hours and $40 for any amount of time thereafter.