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James Boag Brewery
James Boag Brewery

James Boag Brewery

Free admission

The historic Tamar Hotel, built in 1826, today houses the beer lovers’ haven known as Boag’s Center for Beer Lovers (Boag’s Brewery. The experience takes visitors through the history of the brewing company, founded by James Boag and his son in 1883, while offering a behind-the-scenes look at the brewing process.

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Open Daily
39 William Street, Launceston , 7250

The basics

Tours of Boag’s Brewery begin and end in the Boag’s Center for Beer Lovers inside the Tamar Hotel. These fully guided 90-minute tours take visitors through the brewery facilities for a first-hand look at the brewing and packaging process. The experience concludes with a beer and Tasmanian cheese tasting (for those over 18 years of age) at the brewery bar. Entrance to the brewery museum is free.

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Things to know before you go

*Boag’s Brewery is a must-visit for beer lovers and foodies. *Book your brewery tour ahead of time, as they tend to sell out. *Remember to wear closed toed shoes, preferably sneakers or boots. *The walking tour includes a number of stairs and is not suitable for wheelchairs or strollers.

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How to get there

The brewery is in the northern section of the city center on William Street, within easy walking distance of the central business district. If you’re coming from further afield, hire a taxi or ride share.

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Trip ideas

When to get there

Brewery tours are available daily throughout the year, except on Christmas Day. To see the brewery in full swing, be sure to visit on a weekday, as the facilities are largely non-operational on weekends.

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Frequently Asked Questions
The answers provided below are based on answers previously given by the tour provider to customers’ questions.
What are the nearest attractions to James Boag Brewery?
What else should I know about attractions in Launceston?
As well as visiting the James Boag Brewery, check out these trip ideas to make the most of your visit: