A local institution, Rick's Cafe was the first public bar and restaurant of its type on the West End cliffs.
Opening its doors in 1974 when Negril was still a sleepy fishing village, Rick's is now a popular spot to view the sunset, which regularly provokes a round of applause from an appreciative crowd.
It's a touristy but laid-back spot on cliffs that plunge 33 ft (10 m) into the ocean. Local cliff divers and foolhardy visitors often make the jump from several platforms into the sea below.
Rick's Cafe is on the West End Road west of central Negril.
Visitors should be aware that there have been reports of some travelers sustaining serious injuries from jumping off the cliffs here.
Tours & Tickets
Take a luxury catamaran cruise along the coast around Negril to the waters off of Rick’s Cafe for a spectacular view of the sunset! Snorkel from the boat and ... Read more
Location: Montego Bay, Negril, Ocho Rios and Runaway Bay, Jamaica
Duration: 3 hours (approx.)
Head to Jamaica’s west coast for a full-day historical tour of Negril! See this beautiful sleepy town and experience its laid-back vibe with a visit to miles ... Read more
Location: Montego Bay, Negril and Ocho Rios, Jamaica
Duration: 10 hours (approx.)
Enjoy an afternoon sunset tour to Rick's Cafe in Negril to watch the sunset, cliff divers and listen to live reggae music.
Location: Montego Bay, Jamaica
Duration: 6 hours (approx.)