Even by themselves, the black hued cliffs outside of Negril are natural sites to behold. Rising 40 feet above turquoise waters and pockmarked by sea caves and coves, the cliffs form a defining natural icon for Jamaica’s far western coast. It isn’t just their beauty, however, that draws visitors here in droves. Rather, it’s the deep waters immediately offshore and the presence of cliffside beach bars—which all combine to form perfect conditions for throwing yourself off the edge. The cliff diving here on Negril’s cliffs is some of the world’s most famous, where locals and visitors regularly drop over 40 feet down to the sea. Professionals will often put on shows and perform daring flips and flops, and occasionally visitors will join in the show in a fit of Caribbean bravado. The cliffs are a popular spot for snorkeling tours to stop en route from the dive site, and are a short distance from the laidback guesthouses towards the southern end of Negril.