Industry Data and Insights
Curious about the lastest traveler trends? How other operators are optimizing their business? Or insights into booking data? Check out this content to stay informed about the industry.
All Articles with Industry Insights
Governments across the globe are responding to the COVID-19 crisis by putting in place new programs and policies aimed at stabilizing local economies. Tourism businesses can benefit from these actions and Tripadvisor is here to help you navigate them.
Plenty of travelers are setting off on their own. The share of solo travelers continues to grow, and attracting this unique group to your business requires thought and planning. Take a look at some stats about solo travelers and how you can capture their business.
Millennials and Generation Z now make up over half of the world population. These two generations value travel enormously and operators should know these three things about what they look for when booking experiences.
A study between TripAdvisor and Ipsos MORI proves the importance of responding to the reviews that travelers leave your business. We polled thousands of users about the way they view responses to reviews, how that impacts their booking habits, and the type of responses they like to see.
As global tourism rises, more and more travelers are in need of ground transportation and transfer services to get them to their final destination. We talked to top operators about how they innovate, grow their business, and how they embrace technology.
A recent TripAdvisor study conducted in partnership with Ipsos MORI has found that reviews are one of the most important factors for travelers when they are making a booking decision. Check out an infographic full of data and read how these statistics impact your business.
Each year, the FC Porto Museum successfully draws in travelers from all over the world. The museum pays close attention to the overall experience of their visitors. They’re not afraid to capitalize on technology trends to increase bookings from travelers local and abroad—from building a new mobile app, offering audio guides, adding additional language tours, and enter new markets by selling tickets through Viator.
How Amigo Tours Has Grown to Hosting Over 1 Million Customers a Year: Dedication to Customer Service & Adaptability
A dedication to customer service and a keen eye for emerging trends has allowed Amigo Tours to grow their business exponentially. We spoke with the CEO about the biggest challenge they face, their advice for other operators, and the benefits they’ve seen from Viator.
In collaboration with Divers Alert Network, we have created a in-depth guide to building a dive operation that is safety-focused and leaves travelers with a memorable experience they will never forget.
How One of New Zealand’s Top Adventure Tours Focuses On Forest Conservation To Drive Traveler Bookings
Rotorua Canopy Tours’ investment in preserving the New Zealand forest pays dividends in more ways than one. Customers enjoy trees that are more lush, plants that flower more abundantly, and friendly birds joining in on the fun. This has led to thousands of “Excellent” reviews on TripAdvisor—which in turn drive more bookings. Any outdoor activity operator would be wise to follow suit, and make efforts to preserve the local ecosystem you operate in.
4 Ways Outdoor Activity Operators Can Build a Strong, Eco-Friendly Brand That Travelers Want To Book With
The outdoor activity category grew 56% from 2017 to 2018. Travelers are on the hunt for experiences that let them connect with the great outdoors. We spoke with operators who have built a successful business and gave us some great tips on how to build a business that lasts.
The Operator of the World’s #1 Experience Shares Tips on Authenticity, Standing Out, and Building a Strong Reputation
As the operator of the number one experience in the world, City Wonders has plenty of advice for other operators. We spoke with them to learn how they got to the top and what others in the industry can learn from them.