Master the marketing essentials and latest trends to boost your online presence, build brand awareness, and convert lookers to bookers.
Understanding who your tour caters to will allow you to tell the best story to that audience. Are you attracting backpackers? Families? Millennials? Want to take locals far off the beaten path to lesser-known sites, or would you rather show incoming travelers the main attractions? Pick your audience (or multiple), then develop your story and make sure you (and your tour guides) know your stuff.
How To Sell Tours Online With Viator: Creating Activity Products & Attraction Tickets For Travelers To Book
Get your tours and activities online with Viator, the world’s leading marketplace for operators. Create a bookable product, which is your actual activity that travelers see when browsing things to do in your area. We’ll give you tips on how to write intriguing product titles and descriptions, use gorgeous photos, and setting your availability so that travelers have all the information they need to send you a booking.
No matter how big or small, tour companies or individual tour operators with a good marketing plan can boost their exposure and secure more bookings. Listing your products on Viator is a great start, and then it’s time to ramp up your promotional efforts. Here are some marketing tips to consider to stay one step ahead of the competition.
After your receive five or more traveler reviews on Viator, your product is likely to get more bookings and sales. Reviews also greatly help set new customers’ expectations. We’ll give you tips to get your coveted first booking(s)—and then turning those customers into positive reviews, which leads to more bookings!
Bokun’s widgets are simple web applications that make it easy to bring dynamic content from your Bokun system directly onto your website. Regardless of whether your business focuses on tours and activities, transports, vehicle rentals or accommodation, Bokun has specific widgets catered for every business need. The ultimate goal? To give the end user, your customer, the best on-site experience possible.
Bokun For Destinations: DMOs & DMCs Can Promote Top Local Tours/Attractions To Drive Traveler Interest
DMCs and DMOs work together to highlight the best of a destination and deliver an experience that leads to repeat visitors. Bokun helps by driving tour and activity traffic within the destinations and earning you commission along the way.
Most travelers begin researching and planning their next trip between one and three months before departure. So how can you make sure you’re optimizing your peak season marketing strategy on social media and in search engines—two places where travelers are certainly looking for travel inspiration? These tips will help.
Viator’ and Viator’s travel agent program lets you find and book tours more easily—and earn 8% commission. Operators can also benefit, earning commission off their product recommendations to customers.
Ready to join Viator?
Reach 455+ million travelers
Enable customers worldwide to purchase your products on Tripadvisor, Viator, and thousands of partner sites. For individuals offering a local activity, class, or workshop, or established tour businesses looking for a new revenue stream.
Get a free Tripadvisor listing
Build your reputation with a new Tripadvisor listing easily searchable by travelers—or connect an existing one. Gather and respond to reviews, update your business info, set your product pricing, add images, itinerary details, and more.
Connect, sell, and grow
Accept bookings directly online through our sites. Easily connect to your reservation system—or use ours. Cross-sell other tours and activities and earn commission. Get effortless and scalable management tools that grow with your business.