Tips on how to collect and respond to reviews (good and bad), managing your reviews on Tripadvisor, and why reviews are so important for experience operators.
A study between TripAdvisor and Ipsos MORI proves the importance of responding to the reviews that travelers leave your business. We polled thousands of users about the way they view responses to reviews, how that impacts their booking habits, and the type of responses they like to see.
A recent TripAdvisor study conducted in partnership with Ipsos MORI has found that reviews are one of the most important factors for travelers when they are making a booking decision. Check out an infographic full of data and read how these statistics impact your business.
After your receive five or more traveler reviews on Viator, your product is likely to get more bookings and sales. Reviews also greatly help set new customers’ expectations. We’ll give you tips to get your coveted first booking(s)—and then turning those customers into positive reviews, which leads to more bookings!
With your new review management page, your TripAdvisor and Viator reviews are now visible in one consolidated place. Simplified filters make it easy to sort reviews by bubble score, product, or submission date. Respond to reviews with the click of a button, or flag any reviews you wish to dispute. We’ve also improved the visual design for a more user-friendly experience.
By writing responses to reviews, you show you’re interested in feedback—from both former and prospective guests—and that customer service is a priority.
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Reach 455+ million travelers
Enable customers worldwide to purchase your products on Tripadvisor, Viator, and thousands of partner sites. For individuals offering a local activity, class, or workshop, or established tour businesses looking for a new revenue stream.
Get a free Tripadvisor listing
Build your reputation with a new Tripadvisor listing easily searchable by travelers—or connect an existing one. Gather and respond to reviews, update your business info, set your product pricing, add images, itinerary details, and more.
Connect, sell, and grow
Accept bookings directly online through our sites. Easily connect to your reservation system—or use ours. Cross-sell other tours and activities and earn commission. Get effortless and scalable management tools that grow with your business.