How to Start a Tour Business or Grow Your Existing Operation with Viator

Whether you’re an individual with a unique activity, class, or workshop you want to share with travelers, or an established tour company or operator looking to boost sales—Viator will help you easily sell your products online and reach more customers.

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Today’s travelers are increasingly booking “experiences” in addition to traditional tours. And not just when visiting a new place, but also right in their own cities. Demand has never been higher for authentic activities, creating a ripe opportunity for locals to earn money by offering a unique experience to travelers—from a cooking class or yoga lesson to a themed food tour or history walk and everything in between. In this guide, individuals will learn how to start their very own “tour” company by turning local travel passion and knowledge into a service, earning money while doing so. Or if you’re already an established tour company or operator, our guide will also help you grow your business to new heights using the Viator platform!

Step-by-Step Guide
How to Become a Tour Guide Today: What Kind of Experience Can You Offer?

How to Become a Tour Guide Today: What Kind of Experience Can You Offer?

In today’s travel landscape, a tour guide can be much more than someone simply walking visitors through a historic neighborhood or explaining artifacts in a museum. One subset of guides has emerged in recent years, which we call Experience Hosts. If you’re interested in offering travelers a local experience (indeed, even a traditional walking tour still fits the bill)—but aren’t sure where to start—you’re at the right place.

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What Kind Of Traveler Do You Want To Attract? Cater Your Experience Story To Your Desired Audience

What Kind Of Traveler Do You Want To Attract? Cater Your Experience Story To Your Desired Audience

Understanding who your tour caters to will allow you to tell the best story to that audience. Are you attracting backpackers? Families? Millennials? Want to take locals far off the beaten path to lesser-known sites, or would you rather show incoming travelers the main attractions? Pick your audience (or multiple), then develop your story and make sure you (and your tour guides) know your stuff.

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Creating a Compliant Experience: Licensing, Regulations, and Liability Insurance Needed to Sell Tours and Activities Online

Creating a Compliant Experience: Licensing, Regulations, and Liability Insurance Needed to Sell Tours and Activities Online

It’s crucial you are compliant to the local laws and regulations of the markets in which you operate. We’ll explain what’s necessary in terms of licensing, obtaining liability insurance, and adhering to certain codes of conduct to ensure not only that you’re covered in the event something goes wrong, but also that your travelers are confident they’re in good (and safe) hands.

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How To Sell Tours Online With Viator: Creating Activity Products & Attraction Tickets For Travelers To Book

How To Sell Tours Online With Viator: Creating Activity Products & Attraction Tickets For Travelers To Book

Get your tours and activities online with Viator, the world’s leading marketplace for operators. Create a bookable product, which is your actual activity that travelers see when browsing things to do in your area. We’ll give you tips on how to write intriguing product titles and descriptions, use gorgeous photos, and setting your availability so that travelers have all the information they need to send you a booking.

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Who is this guide for?

1. Individuals who want to offer a local travel experience.

Are you an individual with a passion for a unique activity or hobby? Do you have expertise in your town or city, and want to share your knowledge with your local community or with visitors from afar? Maybe you love to cook and want to host a class or workshop. Perhaps you’re a history buff with access to fascinating places travelers typically wouldn’t be able to find on their own, or a beer fanatic who has the inside scoop on the best breweries. Launch your tour business with Viator and instantly get found by the millions of users searching our site for things to do in your destination. If you’re interested in selling a tour or activity on Viator to earn money on the side—but aren’t sure where to start or what kind of experience to offer—find inspiration here in our step-by-step guide. Or get started below!

2. Established companies and operators looking to sell online.

If you’re an established tour, activity, or attraction business looking to expand your customer base, you can make your products directly bookable on Viator and boost your sales. They’ll display on your listing (if you don’t have a listing, don’t worry, we’ll create one for you during signup), plus across the Tripadvisor site and our network, and thousands of partners. Our user-friendly interface makes for easy set up with seamless connection to your existing inventory system. Get started below, or learn more about the benefits of Viator here.

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Sell online and reach millions of potential customers on Tripadvisor

Viator is the best place for new operators and established companies alike to sell their products online and be found by travelers worldwide—whether you’re just starting your tour business and want to establish a strong reputation or you’re looking to boost sales and enter new markets.

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700+

Million traveler reviews and opinions of things to do

490+

Million unique monthly visitors to Tripadvisor websites

200+

Thousand tours, activities, and attractions listed

Why you should sell your tours, activities, or tickets on Viator

Selling your tour, activity, attraction ticket, or other travel experience on Viator makes it easy to accept bookings directly online from travelers. Whether you’re an established company/operator or an individual just launching your own tour business, joining Viator is a smart move. If you already have a listing on Tripadvisor, you’re half way there! Your business appears to users who are browsing our site looking for things to do in your destination. It increases your business’ online presence, allows past customers to review you, and lets potential customers see those reviews and learn more about your company. But you aren’t yet able to sell your products directly on our site. That’s where Viator comes in—with our easy-to-use dashboard and tools, you’ll be able to create products (your tours, activities, or tickets) for travelers to book directly on your Tripadvisor listing, and across our industry-leading distribution network. Your products will be available in 28 languages, and you will be able to take bookings in 14 supported currencies.

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